Festival Soiree

The festival format is being adopted for a wide variety of events

Implications - While music festivals might be regarded as a strictly millennial preoccupation, the festival model is being adopted in many other contexts. Event planners are opting for larger-scale celebrations that boast many different entertainment stations as opposed to a single draw. The result is a party-within-a-party format that entices consumers, both young and old, with more choice.
SCORE: 6.1
This Year and Warm Top 6 Examples: 11,777 Total Clicks Feb 15 - Jul 16
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DEMOGRAPHICS
Sneaker Heritage Festival Venues - The Nike Air Max Con Hong Kong Event Shows the Shoe's History
SCORE: 6.7
This Year and Hot 5,939 Clicks Pub: Mar 25, 16
Sneaker Heritage Festival Venues
The Nike Air Max Con Hong Kong Event Shows the Shoe's History
The Nike Air Max Con festivities in Hong Kong take place at a multi-storey venue with plenty of immersive exhibitions and opportunities for brand fans to interact with product. Different exhibits... [More]
Citywide Street Art Events - POW! WOW! Long Beach is a Beautiful Art Festival for the Community
SCORE: 7.1
This Year and Hot 2,191 Clicks Pub: Jul 27, 16
Citywide Street Art Events
POW! WOW! Long Beach is a Beautiful Art Festival for the Community
‘POW! WOW! Long Beach’ is an immersive week-long street art festival. Numerous contemporary artists participate by creating murals across the city. The festival features events... [More]
Circus-Themed Beer Festivals - This Whimsical Event Combines Cider, Live Music and Circus Acts
SCORE: 3.7
Warm 1,262 Clicks Pub: Aug 28, 15
Circus-Themed Beer Festivals
This Whimsical Event Combines Cider, Live Music and Circus Acts
The Colorado Cider and Beer Circus is an over-the-top event that combines cider, live music and circus acts into one giant festival. Throughout the summer months, many cities hold festivals to honor... [More]
City-Wide Sporting Events - This Party Celebrates the Formula One’s Only Night Race
SCORE: 4.2
Mild 936 Clicks Pub: Aug 28, 15
City-Wide Sporting Events
This Party Celebrates the Formula One’s Only Night Race
Singapore is set to host a city-wide party to celebrate Formula One’s only night race. When a popular sporting event comes to a city, it is important to ensure that all residents have an... [More]
Drinking Pinball Events - Toronto's First-Ever Beer & Ball Festival Will be Held at Handlebar
SCORE: 5.7
Mild 723 Clicks Pub: May 7, 15
Drinking Pinball Events
Toronto's First-Ever Beer & Ball Festival Will be Held at Handlebar
Toronto, Canada, has seen its fair share of interesting summer events, but the Beer & Ball Festival is one of the more niche ones out there. The first ever Beer & Ball Festival will be held... [More]
Sporty Street Parties - The Pepsi Hyped for Halftime Show Pumped Up a Small City
SCORE: 3.8
Mild 726 Clicks Pub: Feb 4, 15
Sporty Street Parties
The Pepsi Hyped for Halftime Show Pumped Up a Small City
While the Super Bowl 2015 was kicking off in Arizona, the Pepsi Hyped for Halftime show made sure that people miles away in Rochester felt like they were immersed in all of the excitement of the big... [More]