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Festival Soiree

The festival format is being adopted for a wide variety of events

Implications - While music festivals might be regarded as a strictly millennial preoccupation, the festival model is being adopted in many other contexts. Event planners are opting for larger-scale celebrations that boast many different entertainment stations as opposed to a single draw. The result is a party-within-a-party format that entices consumers, both young and old, with more choice.
Workshop Question - If your brand was to participate in a festival, such as having a kiosk, what products or services would you showcase to festival-goers?
Trend Themes
1. Festival Format - The adoption of festival-style events is increasing across a variety of industries, enticing consumers with more choice and entertainment.
2. City-wide Celebrations - Organizing events that span entire cities to celebrate major sporting events is becoming increasingly popular, allowing brands to reach a broader range of consumers.
3. Immersive Exhibitions - Creating interactive and immersive exhibitions at festivals, pop-up events, and retail settings that showcase brand heritage and product history are becoming more important to engage consumers.
Industry Implications
1. Event Planning - Event planners seeking to create more unique, immersive and experiential experiences for guests could take inspiration from festival-style events.
2. Beverage Industry - The beverage industry could benefit from the adoption of festival models for product launches and marketing campaigns in order to increase consumer engagement with their brands.
3. Retail Industry - The retail industry can leverage immersive exhibitions and activations to increase consumer engagement and brand loyalty with heritage products.
3.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 52 Examples:
224,518 Total Clicks
Date Range:
Feb 15 — Jul 16
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Sneaker Heritage Festival Venues
Sneaker Heritage Festival Venues
The Nike Air Max Con Hong Kong Event Shows the Shoe's History
The Nike Air Max Con festivities in Hong Kong take place at a multi-storey venue with plenty of immersive exhibitions and opportunities for brand fans to interact with product. Different exhibits... MORE
Citywide Street Art Events
Citywide Street Art Events
POW! WOW! Long Beach is a Beautiful Art Festival for the Community
‘POW! WOW! Long Beach’ is an immersive week-long street art festival. Numerous contemporary artists participate by creating murals across the city. The festival features events... MORE
Circus-Themed Beer Festivals
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This Whimsical Event Combines Cider, Live Music and Circus Acts
The Colorado Cider and Beer Circus is an over-the-top event that combines cider, live music and circus acts into one giant festival. Throughout the summer months, many cities hold festivals to honor... MORE
City-Wide Sporting Events
City-Wide Sporting Events
This Party Celebrates the Formula One’s Only Night Race
Singapore is set to host a city-wide party to celebrate Formula One’s only night race. When a popular sporting event comes to a city, it is important to ensure that all residents have an... MORE
Drinking Pinball Events
Drinking Pinball Events
Toronto's First-Ever Beer & Ball Festival Will be Held at Handlebar
Toronto, Canada, has seen its fair share of interesting summer events, but the Beer & Ball Festival is one of the more niche ones out there. The first ever Beer & Ball Festival will be held... MORE
Sporty Street Parties
Sporty Street Parties
The Pepsi Hyped for Halftime Show Pumped Up a Small City
While the Super Bowl 2015 was kicking off in Arizona, the Pepsi Hyped for Halftime show made sure that people miles away in Rochester felt like they were immersed in all of the excitement of the big... MORE

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