Curated Stay

Consumers battle the paradox of choice with curated offerings

Implications - Travelers today often reject a pre-packaged experience based solely on the fact that it is "pre-packaged," and therefore lacking authenticity and flexibility. However, while consumers are after something more personal, they also recognize the paradox of choice. As a result, many brands are instead offering a highly curated experience with a select few avenues for customization. This approach allows consumers to exercise choice without being overwhelmed, and feel as though they are not only choosing the "best," but the even more enticing, "best for them."
SCORE: 5.2
This Year and Mild Top 6 Examples: 4,304 Total Clicks Jun 15 - Apr 16
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Consumer Insight Topics: WorldTravelRegional
Curated Personalized Vacations - Travel+Leisure Magazine is Selling 20 Pre-Set Vacation Packages
SCORE: 5.4
Warm 674 Clicks Pub: Oct 7, 15
Curated Personalized Vacations
Travel+Leisure Magazine is Selling 20 Pre-Set Vacation Packages
When planning a trip, today’s generation seeks to create highly personalized vacations. In the age of budget-booking and short work breaks, visiting a city on a pre-planned tour guide is not... [More]
Personalized Hotel Room Bookings - This Hotel Allows Guests to Configure Their Room
SCORE: 5.7
Mild 1,708 Clicks Pub: Oct 21, 15
Personalized Hotel Room Bookings
This Hotel Allows Guests to Configure Their Room
The ‘Hotel Schani’ in Vienna, Austria, is now offering a service that allows guests to book personalized hotel rooms. The advent of new technology has allowed guests to customize many... [More]
Hotel-Curating Apps - The 'Porter & Sail' App Partnered with Ten Hotels to Curate Guest Experiences
SCORE: 5.6
Mild 334 Clicks Pub: Oct 20, 15
Hotel-Curating Apps
The 'Porter & Sail' App Partnered with Ten Hotels to Curate Guest Experiences
Porter & Sail is a specially-designed app meant to complement a guest’s experience at specific hotels. Porter & Sail is partnered with ten hotels across the globe, including The... [More]
Shareable Travel Experience Platforms - Tripstir Allows Millenials to Exchange Tips and Travel Plans
SCORE: 5.9
This Year and Mild 378 Clicks Pub: Apr 26, 16
Shareable Travel Experience Platforms
Tripstir Allows Millenials to Exchange Tips and Travel Plans
The Tripstir is a platform designed to help millennials with their travels in a social setting that allows users to share tips, tricks and their adventures in one convenient place. The app allows... [More]
Home Rental Matchmaking Applications - Airbnb's New Matching Feature Helps Pair Travelers with Hosts
SCORE: 4.3
This Year and Mild 774 Clicks Pub: Apr 19, 16
Home Rental Matchmaking Applications
Airbnb's New Matching Feature Helps Pair Travelers with Hosts
Airbnb recently announced that it is launching a new Matching feature that will pair travelers with hosts who can help them plan their trip. The new feature is part of a push to give Airbnb... [More]
Custom Trip-Booking Sites - South Africa's Sideways Tours Offers a Bespoke Tour-Booking Platform
SCORE: 1.7
Untested 436 Clicks Pub: Jun 8, 15
Custom Trip-Booking Sites
South Africa's Sideways Tours Offers a Bespoke Tour-Booking Platform
Tour operators are looking for new ways to offer unique experiences using a combination of technology and content—as such, South Africa’s Sideways Tours was developed as a bespoke tour-... [More]
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