Form-Focused Fitness

Performance wear expands to include precision-focused elements

Implications - No longer merely offering hi-tech performance features, activewear has matured to include corrective design. Heavily invested in ensuring things like balance, posture and proper form, the evolution of sportswear not only points towards a consumer commitment to athleticism, but a desire for long-term health solutions rather than a quick-fix.
SCORE: 5.5
Mild Top 6 Examples: 8,006 Total Clicks May 15 - Jan 16
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Consumer Insight Topics: FashionLifestyleSports
Posture-Improving Garments - Jeffrey Heiligers' Men's Clothing Collection Will Correct Poor Posture
SCORE: 6.3
Hot 2,219 Clicks Pub: May 25, 15
Posture-Improving Garments
Jeffrey Heiligers' Men's Clothing Collection Will Correct Poor Posture
Dutch clothing designer Jeffrey Heiligers has developed a line of posture improving garments. The clothing is designed to correct poor posture caused by slouching. The constant strain of hunching... [More]
Padded Yoga Leggings - Evolution Activewear's Comfortable Workout Clothes Feature Built-In Knee Pads
SCORE: 6.5
Warm 1,809 Clicks Pub: Jan 12, 16
Padded Yoga Leggings
Evolution Activewear's Comfortable Workout Clothes Feature Built-In Knee Pads
Comfortable workout clothes are typically designed to enhance, rather than hinder, movements. Rather than simply addressing mobility in the body, Evolution Activewear takes it a step further by... [More]
Posture-Correcting Undergarments - The Percko Shirt Offers Back Support and Proper Posture Reminders
SCORE: 5.5
Warm 892 Clicks Pub: Oct 8, 15
Posture-Correcting Undergarments
The Percko Shirt Offers Back Support and Proper Posture Reminders
Percko is a posture-correcting undershirt that gives wearers a gentle nudge when they are slouching or leaning. On average, today’s desk worker sits for 9 hours a day, 365 days a year. This... [More]
Posture-Correcting Garments - The 'AiraWear' Device Enables Health Posture and Much More
SCORE: 5.6
Warm 2,825 Clicks Pub: Jan 11, 16
Posture-Correcting Garments
The 'AiraWear' Device Enables Health Posture and Much More
When it comes to healthy posture, consumers are looking for the easiest, more effective way to stay on track, so ‘AiraWear’ is designed to help enable better posture with some added... [More]
Form-Fixing Running Shorts - The Lumo Run Shorts Help Runners Avoid Injury
SCORE: 4.8
Mild 98 Clicks Pub: Oct 8, 15
Form-Fixing Running Shorts
The Lumo Run Shorts Help Runners Avoid Injury
Wearable company Lumo has already put out products that help you get rid of bad posture, so it only made good sense for it to now focus on a pair of running shorts that help runners maintain proper... [More]
Anti-Slip Pilates Socks - These Workout Accessories Offer Maximum Comfort and Grip
SCORE: 3.1
Untested 163 Clicks Pub: Jan 11, 16
Anti-Slip Pilates Socks
These Workout Accessories Offer Maximum Comfort and Grip
These anti-slip Pilates socks are designed by UK-based activewear brand Sweaty Betty’s. Made from sweat-resistant fabric, each pair of these Pilates socks is comfortable while enhancing the... [More]
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