Professional Activewear

Consumers embrace fitness-friendly attire while not being active

Implications - As consumers dedicate an increasing amount of time and resources to their fitness routines, many are embracing workout attire designed to be acceptable for the office as well. Whether as a means to streamlining daily routines or in order maximize the versatility of a professional wardrobe, consumers are showing an interest in products that ensure an easy transition from the work day to working out. This progression speaks to the priorities of the modern consumer and highlights the contemporary pursuit of work/life balance.
SCORE: 6.4
Warm Top 4 Examples: 16,637 Total Clicks Jul 15 - Jan 16
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Consumer Insight Topics: FashionHip FashionLifestyleSportsLife
Fashion-Forward Exercise Apparel - This Collection Helps Motivate Women Through Fitness and Fashion
SCORE: 7.7
V. Hot 6,092 Clicks Pub: Oct 15, 15
Fashion-Forward Exercise Apparel
This Collection Helps Motivate Women Through Fitness and Fashion
‘Tone It Up’ recently teamed up with ‘BANDIER’ to launch an activewear collection that motivates women through fitness and fashion. In recent years, health conscious... [More]
Chic Lifestyle Sportswear - The NikeLab ACG Summer Collection Boasts Stylish Technical Details
SCORE: 6.3
Hot 5,830 Clicks Pub: Jul 23, 15
Chic Lifestyle Sportswear
The NikeLab ACG Summer Collection Boasts Stylish Technical Details
The NikeLab ACG Summer 2015 collection brings even more style to the technical look of sportswear. Considering that it was headed by ACRONYM’s Errolson Hugh, this should come as no surprise. Yet... [More]
Luxe Activewear Collections - Tory Burch's Feminine Sportswear Line Blends Style with Comfort
SCORE: 6
Hot 3,730 Clicks Pub: Aug 12, 15
Luxe Activewear Collections
Tory Burch's Feminine Sportswear Line Blends Style with Comfort
High-end fashion house Tory Burch is launching a new collection and will focus on feminine sportswear. Tory Burch joins the long list of retailers embarking on multipurpose and versatile collections.... [More]
Office-Appropriate Activewear - This Clothing Line is Designed for Working Women with Active Lives
SCORE: 4.4
Mild 985 Clicks Pub: Sep 15, 15
Office-Appropriate Activewear
This Clothing Line is Designed for Working Women with Active Lives
‘Pivotte Studio’ is a new clothing line that is designed for working women with active lives. For many high-powered women, there is little time to transition their wardrobe from day to... [More]
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