Stores bring holiday campaigns to life through AR and VR experiences
Implications - As brands aim to create memorable interactions with consumers throughout the holiday season, many are turning to augmented and virtual reality technology in order to bring festive campaigns to life. Whether to introduce individuals to the lifestyle vision of the brand or to familiarize them with new products, such applications of VR and AR seek to provide unexpected delight to the brick-and-mortar shopping experience. Overall, these experiences help the campaign message resonate with consumers on a more meaningful level and add value to in-store visits.
Workshop Question - If you had to create an AR or VR experience to bring your brand, to life what would that look like?
Trend Themes
1. AR/VR Festive Campaigns - Brands are utilizing AR and VR tech in order to create memorable interactions with consumers throughout the holiday season, in turn providing unexpected delight to the brick-and-mortar shopping experience.
2. In-store Immersive Experiences - Virtual and augmented reality experiences are being creatively used by brands to bring campaigns to life in-store, adding value to physical visits and driving face-to-face traffic.
3. Ar-powered Holiday Events - AR-powered events and activations are being used by brands to engage consumers in entertaining ways, and to introduce them to the technology while complementing the holiday campaign.
Industry Implications
1. Retail - Retail businesses can leverage AR/VR technology to create interactive, immersive and memorable festive experiences for their customers, potentially driving foot traffic and sales.
2. Entertainment - AR and VR technologies offer businesses in the entertainment industry ways to provide unique experiences and enhance their offerings, such as virtual reality Santa visits, festive VR dining experiences, and holiday AR events.
3. Marketing & Advertising - Brands and agencies looking for disruptive innovation opportunities can consider using AR, VR, and other emerging technologies to create unforgettable campaigns in order to engage consumers and increase brand recognition.
4 Featured, 34 Examples:
228,180 Total Clicks
Date Range:
Oct 15 — Jan 16
Trending:
Mild
Consumer Insight Topics:
