Festive Immersion

Stores bring holiday campaigns to life through AR and VR experiences

Implications - As brands aim to create memorable interactions with consumers throughout the holiday season, many are turning to augmented and virtual reality technology in order to bring festive campaigns to life. Whether to introduce individuals to the lifestyle vision of the brand or to familiarize them with new products, such applications of VR and AR seek to provide unexpected delight to the brick-and-mortar shopping experience. Overall, these experiences help the campaign message resonate with consumers on a more meaningful level and add value to in-store visits.
SCORE: 4.8
Mild Top 4 Examples: 3,665 Total Clicks Oct 15 - Jan 16
Popularity
Activity
Freshness
DEMOGRAPHICS
Consumer Insight Topics: TechMarketingLifestyleFoodInteractive
Virtual Reality Santa Visits - The JCPenney VR Santa Experience is Driving In-Store Traffic
SCORE: 7
Warm 2,281 Clicks Pub: Dec 29, 15
Virtual Reality Santa Visits
The JCPenney VR Santa Experience is Driving In-Store Traffic
The JCPenney VR Santa experience is a unique in-store marketing effort that succeeded in driving face-to-face traffic over the holiday season. The immersive event saw Santa’s visitors simply... [More]
In-Store Holiday AR Events - Tesco Mobile Ireland Hosted an In-Store Holiday AR Experience
SCORE: 3.8
Mild 837 Clicks Pub: Jan 11, 16
In-Store Holiday AR Events
Tesco Mobile Ireland Hosted an In-Store Holiday AR Experience
Tesco Mobile Ireland carried out a dynamic series of AR-powered in-store events throughout the 2015 holiday season. The unique use of AR helped bring to life Tesco Mobile’s holiday campaign... [More]
Indoor Sledding Stunts - North Face's Dog Sledding VR Experience Launches a Real-Life Race
SCORE: 4.3
Untested 280 Clicks Pub: Oct 23, 15
Indoor Sledding Stunts
North Face's Dog Sledding VR Experience Launches a Real-Life Race
To get consumers in the right frame of mind for trying on its outerwear gear, North Face set up a VR experience for mall-goers. This involved stepping into a snowy booth and being geared up to... [More]
Festive VR Dining Experiences - TGI Fridays' Holiday Experience Transports Diners to the Arctic
SCORE: 3.8
Untested 267 Clicks Pub: Dec 8, 15
Festive VR Dining Experiences
TGI Fridays' Holiday Experience Transports Diners to the Arctic
Last year’s holiday experience from TGI Fridays included drones disguised as mistletoe that encouraged diners to share sweet kisses. In the same theme of embracing emerging technology, this... [More]
Quantcast