Kidult Fitness

Millennial consumers embrace activewear with a youthful aesthetic

Implications - The prominence of youth culture has extended into the realm of fitness, as many consumers embrace a much younger aesthetic in their high-performance gear. Apparel that references childhood and early adolescence not only makes activewear more accessible; it also indicates the strong resistance millennials have to growing up, and the changing definition of "adulthood."
SCORE: 7.4
Hot Top 4 Examples: 36,144 Total Clicks Feb 15 - Jan 16
Popularity
Activity
Freshness
DEMOGRAPHICS
Consumer Insight Topics: Pop CultureFashion
Feminine Fitness Editorials - Alejandro Bauducco Photographs Alina for C-Heads
SCORE: 7.6
Viral 24,375 Clicks Pub: Apr 1, 15
Feminine Fitness Editorials
Alejandro Bauducco Photographs Alina for C-Heads
Argentinian photographer Alejandro Bauducco shot Alina from Civiles Management in this infectious editorial for C-Heads. Fitness culture is, undoubtedly, on the rise; however, it’s often... [More]
Fashionable High-Performance Leggings - K-DEER's Stylish and Eco Fitness Gear Improves Performance
SCORE: 7.5
Hot 3,485 Clicks Pub: Jan 11, 16
Fashionable High-Performance Leggings
K-DEER's Stylish and Eco Fitness Gear Improves Performance
K-DEER’s range of high-performance leggings is both comfortable and stylish. Handmade from an eco-friendly knit fabric, the fitness-focused garments are ideal for runners, dancers and those... [More]
Pastel Workout Leggings - The Nike Legendary Lava Tights are Soft, Stretchy and Stylish
SCORE: 6.6
Hot 7,242 Clicks Pub: Feb 3, 15
Pastel Workout Leggings
The Nike Legendary Lava Tights are Soft, Stretchy and Stylish
Sometimes one of the best ways to stay motivated when working out is to dress the part and that is where the Nike Legendary Lava Tights come into play. Injecting a bit of spring into drab winter... [More]
Superhero Fitness Cosplay - This Wonder Woman Workout Outfit Transforms You into the Superhero
SCORE: 6.2
Warm 1,042 Clicks Pub: Nov 13, 15
Superhero Fitness Cosplay
This Wonder Woman Workout Outfit Transforms You into the Superhero
You want to look and feel you best when you’re participating in a little physical activity, so this Wonder Woman Workout Outfit is ideal for ladies who want to feel superhuman while... [More]
Quantcast