The Hotel Tonight app forces these three hotels to compete against each other to offer the best possible price that they can. Having only three hotels everyday makes it easy for consumers to pick which one they would like to stay in.
Implications - Consumers are looking towards technology to connect them with new experiences and things that would not otherwise be possible. The Hotel Tonight app taps into this desire and connects consumers to hotels. Companies should take this into consideration when creating social media campaigns or designing apps.