Consumers turn to comprehensive after-sun regimes
Implications - In addition to sun protection, many consumers are seeking out after-sun care for good measure. These treatments and products not only reverse sun damage; they also serve as luxurious forms of self-care. This progression speaks to the diligence of today's modern consumer in addressing threats, especially when this diligence can double as a form of pampering.
Workshop Question - How can you reimagine one of your products to satisfy a human necessity and superficial desire?
Trend Themes
1. Comprehensive After-sun Care - Consumers are seeking out post-sun care treatments and products to reverse sun damage and double as luxurious forms of self-care.
2. Personalized Sun Protection Plans - Luxury spas are offering tailored, individualized skin consultations and sun protection plans to equip guests with on-the-spot remedies and information for the future.
3. Natural and Organic After-sun Remedies - Organic and natural remedies are gaining popularity, with many brands incorporating essential oils and other natural ingredients to soothe and repair sun-damaged skin.
Industry Implications
1. Luxury Spa and Hospitality - Luxury spas and resorts can offer personalized sun protection plans and after-sun care treatments to offer a premium experience and equip guests with on-the-spot remedies.
2. Skincare and Beauty - Skincare and beauty companies can incorporate natural and organic after-sun remedies and comprehensive after-sun care into their product lines to meet growing consumer demand.
3. Health and Wellness - Health and wellness businesses can offer post-sun care and comprehensive sun protection services to promote overall skin health and prevent skin damage.
