Plus-Size Wellness

Plus-size forms of fitness espouse body positivity

Implications - Plus-size activewear or fitness campaigns change the conversation around health: fitness is no longer about weight loss, but instead about strength and wellness. This re-framing is crucial, as it welcomes plus-size consumers into a sphere that they have been notoriously excluded or otherwise shamed for joining. This ethos of body positivity resonates with younger consumers, who pride themselves on being both inclusive and compassionate.
SCORE: 5.5
Warm Top 4 Examples: 6,760 Total Clicks Jun 15 - Jan 16
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Consumer Insight Topics: MarketingLifestyleSportsCommercials
Body-Positive Yoga Photographs - Plus-Size Yogi Jessamyn Stanley is Changing Yoga Body Stereotypes
SCORE: 5.3
Warm 3,304 Clicks Pub: Jun 3, 15
Body-Positive Yoga Photographs
Plus-Size Yogi Jessamyn Stanley is Changing Yoga Body Stereotypes
Jessamyn Stanley is a pus-size yogi who is determined to change the thin, muscular body stereotypes associated with practicing yoga. As a certified yogi, Stanley created her own brand called ‘... [More]
Versatile Plus-Size Activewear - Forever 21's Newest Collection Celebrates First Plus-Size Fitness
SCORE: 6.4
Warm 2,200 Clicks Pub: Jan 12, 16
Versatile Plus-Size Activewear
Forever 21's Newest Collection Celebrates First Plus-Size Fitness
While Forever 21 has been carrying activewear collections since 2010, in order to to kick off 2016 in style, it newly launched a line of plus-size activewear. The collection comes at a time where... [More]
Vibrant Plus-Size Activewear - This Clothing Line Features Bold and Colorful Leggings
SCORE: 5.3
Warm 1,107 Clicks Pub: Sep 15, 15
Vibrant Plus-Size Activewear
This Clothing Line Features Bold and Colorful Leggings
‘Personal Record’ is a plus-size clothing line that features bold and colorful leggings. The line was designed by Becca Johnson after her own struggle to find plus-size activewear in fun and... [More]
Empowering Yoga Commercials - Penningtons' Plus-Size Yoga Video Shuts Down Stereotypes
SCORE: 4
Untested 149 Clicks Pub: Jan 6, 16
Empowering Yoga Commercials
Penningtons' Plus-Size Yoga Video Shuts Down Stereotypes
A new video from Canadian retailer Penningtons dispels many of the myths that surround plus-size yoga. The video addresses “Why plus-size women shouldn’t do yoga,” including... [More]
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