Experiential Navigation

GPS technology boosts consumer enjoyment

Implications - In an effort to enhance day-to-day activities, consumers are turning to navigation and tracking technology that adds an experiential aspect to the process. This shift suggests that even menial tasks can become a source of enjoyment, and that consumers are willing to spend more to ensure that functionality is met with delight.
SCORE: 5.3
Mild Top 4 Examples: 6,247 Total Clicks Jan 15 - Jan 16
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Consumer Insight Topics: TechWorldMobileTravelRegional
Personified Location Trackers - The TAG GPS Tracker Lets Parents Keep Tabs on Kids and Each Other
SCORE: 7
Hot 3,118 Clicks Pub: Oct 2, 15
Personified Location Trackers
The TAG GPS Tracker Lets Parents Keep Tabs on Kids and Each Other
You can never be quite sure what the day will hold when it comes to getting the kids ready for school before heading off to work, so to add peace of mind to your daily routine there’s the TAG... [More]
Smart Bicycle Pedals - The Connected Cycle Pedal's Smart Features are Stealing the Show At CES 2
SCORE: 4.6
Mild 2,302 Clicks Pub: Jan 8, 15
Smart Bicycle Pedals
The Connected Cycle Pedal's Smart Features are Stealing the Show At CES 2
The Connected Cycle is a smart bicycle pedal that helps users locate their bike and track it—as do bicycle tracking devices—in addition to a number of other features. The pedal generates... [More]
Interactive Activity Chronographs - A Smartwatch for Kids Turns Sports and Physical Play into a Game
SCORE: 4.2
Mild 641 Clicks Pub: Jan 27, 15
Interactive Activity Chronographs
A Smartwatch for Kids Turns Sports and Physical Play into a Game
It was only a matter of time before a smartwatch for kids would be invented. The consumer may be skeptical about the capacity of a hi-tech wrist-worn device; however, he or she need not worry that... [More]
Landmark-Identifying GPS Apps - The 'Walc' App Helps You Navigate by Pointing Out Nearby Landmarks
SCORE: 3.6
Untested 186 Clicks Pub: Dec 7, 15
Landmark-Identifying GPS Apps
The 'Walc' App Helps You Navigate by Pointing Out Nearby Landmarks
The Walc app is a simplified navigational tool that uses closeby landmarks, instead of traditional directions, to help city walkers find their way around. Rather than a robot-like voice telling you... [More]
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