Holistic Apparel

Activewear brands swap synthetic fibers with natural alternatives

Implications - The desire for a holistic lifestyle is reflected in the fashion industry, with a move towards natural fibers. Optimal for reducing odor and sweat in performance apparel, these fibers also promote non-toxicity and sustainability. More importantly, bucking convention in favor of quality is a meaningful way for brands to showcase their commitment to consumer health.
SCORE: 4.9
Mild Top 6 Examples: 5,503 Total Clicks Aug 15 - Jan 16
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Consumer Insight Topics: Art & DesignFashionDesign
Naturally Sustainable Apparel - 'Green Apple' Clothing is Made from Organic Bamboo Fabric
SCORE: 5.6
Warm 1,021 Clicks Pub: Jan 12, 16
Naturally Sustainable Apparel
'Green Apple' Clothing is Made from Organic Bamboo Fabric
Many consumers—especially those focused on well-being—are becoming more stringent of products they use everyday, which is why ‘Green Apple’ clothing is crafted from organic... [More]
Seaweed Activewear Sets - Rhone's Gotham Seacell Hoodie and Tights Combine Cellulose and Seaweed
SCORE: 5.1
Warm 1,274 Clicks Pub: Jan 12, 16
Seaweed Activewear Sets
Rhone's Gotham Seacell Hoodie and Tights Combine Cellulose and Seaweed
The Gotham SeaCell Running Hoodie and Tights from Rhone boast a straightforward and sustainable design suited to active men. What makes the set of activewear so unique is the fact that it’s... [More]
Non-Toxic Workout Wear - Recycled PET is Sustainably Used by 'Yoga Democracy' for Hip Activewear
SCORE: 5.7
Warm 1,442 Clicks Pub: Jan 12, 16
Non-Toxic Workout Wear
Recycled PET is Sustainably Used by 'Yoga Democracy' for Hip Activewear
More consumers are doing extensive research about products before purchase, which is leading many towards brands like ‘Yoga Democracy’ that utilize recycled PET to create hip garments.... [More]
Lightweight Yarn Activewear - The Patagonia Men's Merino Air Hoody is Blended With Capilene Fiber
SCORE: 5
Mild 658 Clicks Pub: Jan 12, 16
Lightweight Yarn Activewear
The Patagonia Men's Merino Air Hoody is Blended With Capilene Fiber
The Men’s Merino Air Hoody by performance wear brand Patagonia is a lightweight garment that is both cozy and comfortable for those wearing it. Featuring a Merino base layer, the fitted top... [More]
Eco Material Apparel - 'Cozy Orange' Eco-Friendly Clothing is Created Using a Cotton Alternative
SCORE: 3.8
Mild 382 Clicks Pub: Jan 12, 16
Eco Material Apparel
'Cozy Orange' Eco-Friendly Clothing is Created Using a Cotton Alternative
Concerns about the environmental drawbacks of cotton clothing has some consumers looking for alternatives, which is exactly what ‘Cozy Orange’ eco-friendly clothing provides in a stylish... [More]
Coconut Fiber Socks - These High-Tech Socks are Made from a Sustainable Blend of Yarn
SCORE: 4
Mild 726 Clicks Pub: Aug 15, 15
Coconut Fiber Socks
These High-Tech Socks are Made from a Sustainable Blend of Yarn
Kentwool is now producing a line of high-tech socks made from sustainable yarn. In recent years, many brands have looked to innovative new materials as a way of improving the quality of their... [More]
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