Virtual Demonstration

Consumers learn about product offerings in a multi-sensory way

Implications - Immersive in-store virtual reality experiences that provide an engaging environment in which to learn about new product offerings are proving to be successful with discerning consumers. Whether as a means to showcasing stages of production or to help consumers imagine a product's best use, such in-store VR experiences elevate the customer experience while enabling face-to-face interaction. This shift suggests consumers have grown weary of conventional marketing tactics and are looking to participate in a more interactive experience.
SCORE: 5.9
This Year and Mild Top 6 Examples: 8,164 Total Clicks Jun 15 - May 16
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Consumer Insight Topics: TechBusiness
Immersive Whiskey Simulators - Jim Beam's Virtual Reality Simulator Puts You in the Place of Whiskey
SCORE: 6
Warm 2,425 Clicks Pub: Jun 6, 15
Immersive Whiskey Simulators
Jim Beam's Virtual Reality Simulator Puts You in the Place of Whiskey
When used for the purposes of marketing, many virtual reality simulators are designed to transport consumers to places where they can experience things that they normally couldn’t. This is the... [More]
Virtual Reality Flavor Journeys - The Boursin Sensorium is a VR-Powered 3D Exploration of Cheese
SCORE: 5.5
Warm 2,591 Clicks Pub: Aug 18, 15
Virtual Reality Flavor Journeys
The Boursin Sensorium is a VR-Powered 3D Exploration of Cheese
The virtual reality Boursin Sensorium experience is a playful journey through a well-stocked fridge. Created by developer Hammerhead VR, the over-the-top journey takes viewers on a flavor journey... [More]
VR Gallery Tours - The Courtauld Gallery Now Allows Patrons to View Its Exhibits from Home
SCORE: 5.8
This Year and Warm 837 Clicks Pub: Feb 1, 16
VR Gallery Tours
The Courtauld Gallery Now Allows Patrons to View Its Exhibits from Home
The Courtauld Gallery in London has teamed up with Samsung Gear VR to create a new app that allows patrons to view the works of Monet and Gauguin from the comfort of their own home. The new... [More]
VR Farm Tours - This McDonald's Initiative Aims to Connect Consumers with the Company's Suppliers
SCORE: 5.8
This Year and Mild 837 Clicks Pub: May 14, 16
VR Farm Tours
This McDonald's Initiative Aims to Connect Consumers with the Company's Suppliers
The latest McDonald’s initiative is a series of virtual tours designed to help consumers connect with the company’s agricultural suppliers and understand the realities of modern-day... [More]
Luxury Hotel VR Tours - The Shangri-La Hotels Now Offer Immersive VR Tours to Attract Travelers
SCORE: 5.4
Mild 388 Clicks Pub: Oct 29, 15
Luxury Hotel VR Tours
The Shangri-La Hotels Now Offer Immersive VR Tours to Attract Travelers
The decadent Shangri-La Hotels are making a move to the future by offering virtual reality tour of their 94 locations world-wide. Partnering with travel experts, these tours will be witnessed... [More]
VR Real Estate Platforms - Sotheby's Uses Virtual Reality Software to Sell Luxury Homes
SCORE: 3.8
Mild 1,086 Clicks Pub: Jan 11, 16
VR Real Estate Platforms
Sotheby's Uses Virtual Reality Software to Sell Luxury Homes
Upscale auction house Sotheby’s is venturing into the world of VR real estate and is now using virtual reality technology to sell its luxury homes. Sotheby‚Äôs Internatonal Realty is using... [More]
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