Survival Chic

Consumers turn to survival-focused fashion to convey their interests

Implications - The collision of fitness culture and adventure tourism has resulted in a new fashion frontier. Survivalist fashion is not only rugged in its appearance; it is also geared towards extreme forms of fitness and leisure. As consumers continue to stretch their physical limits, they begin searching for products that reflect and champion their newfound extremism.
SCORE: 6.5
Hot Top 6 Examples: 25,708 Total Clicks Oct 15 - Feb 16
Popularity
Activity
Freshness
DEMOGRAPHICS
Consumer Insight Topics: FashionFashion for Men
Winter Survival Outerwear - The Vollebak Condition Black Jacket is Designed for Brutal Conditions
SCORE: 8
Viral 7,434 Clicks Pub: Dec 21, 15
Winter Survival Outerwear
The Vollebak Condition Black Jacket is Designed for Brutal Conditions
The garment industry is coming under more scrutiny from consumers who are looking for more futuristic, flexible clothing options that enable a more active lifestyle like the Vollebak Condition Black... [More]
Industrial Adventure Sneakers - The Christopher Shannon x CAT Shoes Offer Atheletic-Style Boots
SCORE: 7.3
V. Hot 3,087 Clicks Pub: Feb 6, 16
Industrial Adventure Sneakers
The Christopher Shannon x CAT Shoes Offer Atheletic-Style Boots
For consumers seeking a pair of athletic shoes that will stand the test of time and are built for the great outdoors, the Christopher Shannon x CAT Spring/Summer 2016 adventure sneakers opt for an... [More]
Camouflage-Covered Menswear - The Moncler Gamme Bleu Fall/Winter Collection Boasts Incognito Style
SCORE: 7
V. Hot 5,727 Clicks Pub: Jan 20, 16
Camouflage-Covered Menswear
The Moncler Gamme Bleu Fall/Winter Collection Boasts Incognito Style
For the Fall/Winter ‘16 season, French-Italian brand Moncler Gamme Bleu is dressing its men in undercover styling. Under the direction of American designer Thom Browne, this collection of... [More]
Life-Saving Bandanas - The 'Head for Survival' Bandana is Printed with Survival Tips
SCORE: 6.2
Warm 1,509 Clicks Pub: Dec 29, 15
Life-Saving Bandanas
The 'Head for Survival' Bandana is Printed with Survival Tips
Whether heading out into the bush for an adventure or simply to a national park for a camping trip, the ‘Head for Survival’ Bandana can help offer survival tips if you should find... [More]
Tactical Survival Jewelry - The 'Sharktooth' Tactical Utility Pendant Provides 12-in-1 Uses
SCORE: 5.5
Warm 6,970 Clicks Pub: Dec 25, 15
Tactical Survival Jewelry
The 'Sharktooth' Tactical Utility Pendant Provides 12-in-1 Uses
The rise in consumers who are more nervous about being caught unprepared if or when disaster strikes is boasting the creation of products like the ‘Sharktooth’ Tactical Utility Pendant... [More]
Waterproof Athletic Jackets - The Patagonia Refugitive Jacket is Made for All Sorts of Adventuring
SCORE: 4.1
Mild 981 Clicks Pub: Oct 13, 15
Waterproof Athletic Jackets
The Patagonia Refugitive Jacket is Made for All Sorts of Adventuring
The all-new Patagonia Refugitive coats are ideal for adventurers looking for a light weight, three layer and waterproof athletic jacket to keep dry and warm in. These coats are slim, fitted and... [More]
Quantcast