Category
Tech
Embedded Intelligence
Trend cluster
Category
Accessible
Navigation
GPS technology expands to enhance consumer assurance.
4.1
Trend score
Trend
What is the Accessible Navigation trend?
Accessible Navigation: As more people come to rely on GPS, the technology has evolved to become even more accessible. By offering easier access in a variety of different contexts and modes of transport, whether that's offline navigation or location-optimized cycling, such innovations reveal the modern consumer's dependence on technology to provide both security and peace of mind.
Trend themes
Themes within the Accessible Navigation trend
Three behaviours holding the trend together01
GPS Accessibility
As technology advances, GPS usage expands to offer easier access and greater convenience for consumers across multiple modes of transport and contexts, making it an essential tool for consumers who rely on it for security and peace of mind
02
Off-Grid Data Communication
Tech innovations provide connected luxuries through affordable and accessible communication devices that enable users to send and receive data, voice recordings, and GPS coordinates even without satellite service, Internet access, or cellular coverage
03
Group-Tracking Wearables
Wearable tech, specifically GPS enabled devices with SOS functionality, makes it easy to track teams and members while engaging in outdoor activities that are potentially dangerous or difficult to navigate.
Industry implications
What the Accessible Navigation trend means for industry
Where the trend changes the playbookFor
Wearable Technology
In order to capture opportunities for wearable GPS trends and innovation, companies can invest in technologies that offer greater accuracy, connectivity, and convenience
For
Smart Mobility
As transportation, safety, and urban/global connectivity becomes more critical to consumers, GPS innovations that enable easy navigation, data sharing, and communication will become increasingly essential to the automotive and transportation industries
For
Emergency Response Communications
GPS technology innovations make emergency response communication and tracking devices affordable and accessible for outdoor enthusiasts, creating opportunities for innovators that focus on the outdoors and survival industries
Workshop question
How is your brand making consumer's lives more seamless and carefree?
Trend signals
Trend signals for Accessible Navigation
Trend score 4.1 out of 10, from popularity 64%, activity 52%, freshness 8%.
Popularity64%
Activity52%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Accessible Navigation trend
6 featured examples from Jul 28, 2015 to Jul 18, 2017CategoryTech
Off-Grid Data Devices
Sonnet Labs' New Device Allows for Communication Without Coverage
Telecommunications companies can develop and market off-grid data devices that provide connectivity to users in remote areas with no or limited cell coverage or internet access.
CategoryEco
Commute-Mapping Bicycles
This Smart Electric Bike Helps You Plan the Fastest and Safest Commute
Producing innovative electric bikes with smart features to cater to commuter needs.
CategoryTech
Offline GPS Apps
Google Maps Allows Users to Access Locations Without Using Data
Exploring opportunities to develop innovative offline GPS apps that enhance user navigation experiences.
CategoryTech
Group-Tracking GPS Wearables
The 'goTele' GPS Devices Track Up to 30 Members of a Team
The trend towards group-tracking GPS devices creates new opportunities for outdoor gear companies to develop innovative products for hikers, campers, and other outdoor enthusiasts.
CategoryTech
Indoor Mapping Apps
The 'Here Mobile SDK' App Helps You Find Your Way Indoors
The Here Mobile SDK is disrupting the navigation industry by providing indoor maps and an extremely immersive experience.
CategoryTech
Crowdsourced Mapping Apps
Apple's 'Indoor Survey' Lets Some Users Map Out the Inside of a Building
Implementing indoor mapping apps in retail spaces can simplify the shopping experience, help customers locate products, and provide personalized recommendations.
