Accessible Navigation

GPS technology expands to enhance consumer assurance

Implications - As more people come to rely on GPS, the technology has evolved to become even more accessible. By offering easier access in a variety of different contexts and modes of transport, whether that's offline navigation or location-optimized cycling, such innovations reveal the modern consumer's dependence on technology to provide both security and peace of mind.
SCORE: 4.8
Mild Top 5 Examples: 4,646 Total Clicks Jul 15 - Jan 16
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Consumer Insight Topics: TechMobileMarketingInteractive
Commute-Mapping Bicycles - This Smart Electric Bike Helps You Plan the Fastest and Safest Commute
SCORE: 7.2
Hot 3,511 Clicks Pub: Jul 27, 15
Commute-Mapping Bicycles
This Smart Electric Bike Helps You Plan the Fastest and Safest Commute
Manuel Saez recently launched an Indiegogo campaign for a smart electric bike that helps you better plan out your morning commute. While cycling to work can be a difficult and dangerous task, the &#... [More]
Offline GPS Apps - Google Maps Allows Users to Access Locations Without Using Data
SCORE: 4.9
Mild 248 Clicks Pub: Nov 11, 15
Offline GPS Apps
Google Maps Allows Users to Access Locations Without Using Data
There are hundreds of topographic GPS apps that help users figure out where they are and how to get to the places they want to go, but often times they require an active WiFi or data connection to... [More]
Indoor Mapping Apps - The 'Here Mobile SDK' App Helps You Find Your Way Indoors
SCORE: 3.9
Mild 557 Clicks Pub: Aug 17, 15
Indoor Mapping Apps
The 'Here Mobile SDK' App Helps You Find Your Way Indoors
The amount of outdoor GPS maps out there are endless, but if you’ve ever found yourself lost indoors, a new indoor mapping app from Nokia is planning to prevent that from happening again in... [More]
Wireless Bicycle GPSes - The Element GPS Bike Computer is Ideal for City Commuters
SCORE: 3
Mild 193 Clicks Pub: Sep 23, 15
Wireless Bicycle GPSes
The Element GPS Bike Computer is Ideal for City Commuters
The Element GPS Bike Computer is an innovative commute-enhancing gadget that expertly attaches a wireless GPS to the frame of your bike. This is ideal for city goers that are often traveling via... [More]
Crowdsourced Mapping Apps - Apple's 'Indoor Survey' Lets Some Users Map Out the Inside of a Building
SCORE: 3.7
Untested 137 Clicks Pub: Nov 3, 15
Crowdsourced Mapping Apps
Apple's 'Indoor Survey' Lets Some Users Map Out the Inside of a Building
While there are many mapping apps available, there are few that plot out the inside of a building. Providing an indoor GPS system, Apple quietly released an exclusive app called ‘Indoor Survey&#... [More]
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