Consumers gravitate toward curated retail displays
Implications - In a continuation of the store-within-a-store approach, many retailers are offering installations and in-store exhibits that best showcase their products. As more and more consumers seek shopping that's enjoyable, they crave highly curated, borderline artistic forms of retail. This strategy is proving to be successful because not only is it more targeted, and therefore easier to navigate; it also allows consumers to better visualize the product outside of the store and in their own lives.
Workshop Question - What other offerings compliment your brand's image and how can you co-create a lifestyle-guided experience for consumers?
Trend Themes
1. Curated Retail Displays - The store-within-a-store approach is being replaced by installations and in-store exhibits that showcase the store's highly curated merchandise, making shopping more enjoyable for customers.
2. Scaled-down Department Stores - Department stores are debuting miniature versions of their stores featuring highly-curated selections of premium fashion and beauty brands that cater to niche customers.
3. Shoppable Health Hubs - The holistic approach to health and wellness is leading to the creation of 'shoppable health hubs,' which supply clean, pure and effective products and services to consumers seeking total health and wellness support.
Industry Implications
1. Retail - Retailers can benefit by using highly-curated retail displays to reduce decision fatigue and help consumers better visualize their merchandise in their own lives.
2. Cosmetics - Cosmetic brands can create in-store cosmetic bars and other experiential design elements to give customers personalized recommendations and differentiate their brand from competitors.
3. Health and Wellness - Health-minded entrepreneurs can create shoppable health hubs that stock high-quality produce, functional foods and drinks, and offer services like IV drips, to attract consumers looking for a holistic approach to wellness.
