Consumers favor ethical modes of production for big-ticket wardrobe staples
Implications - As consumers become more mindful of their consumption, they turn to ethical fashion options, even when it comes to major, long-lasting purchases such as outerwear. Beyond sustainability, consumers want reassurance that these garments are made ethically and cruelty-free. This progression signals that ethical production is becoming increasingly important to consumers, especially for products that are meant to endure the test of time.
Workshop Question - How much does your consumer know about the creation of your products? How could a more transparent approach to this improve their perception of your brand?
Trend Themes
1. Ethical Fashion - Consumers now seek ethical fashion options, even for major, long-lasting purchases such as outerwear.
2. Cruelty-free Products - The use of cruelty-free materials and production is becoming increasingly important to consumers.
3. Eco-friendly Textiles - There is a shift towards using natural and sustainable materials, such as hemp, in the production of garments.
Industry Implications
1. Fashion and Apparel - Brands have opportunities to offer more ethical and sustainable fashion options.
2. Textile Manufacturing - Companies can invest in research to develop more eco-friendly and sustainable materials.
3. Outdoor Gear - Brands can focus on using cruelty-free and synthetic materials for their products, offering alternatives to animal-based materials.
4 Featured, 31 Examples:
137,619 Total Clicks
Date Range:
Dec 15 — Jan 16
Trending:
Warm
Consumer Insight Topics:
