This Store Allows Customers to Create a Custom Winter Jacket

By: Katherine Pendrill - Oct 26, 2015
References: eddiebauer & bustle
Eddie Bauer recently launched a service that allows customers to design a custom winter jacket. When it comes to outerwear, customers are often forced to choose between style and functionality. This new service allows customers to create a jacket that meets all of their needs.

'Eddie Bauer Custom' is a new service that customers can use to create a custom winter jacket. The service is available online as well as in select sores. To use the service, customers must start with the 'Microtherm Stormdown' jacket. The insulated jacket can then be customized to fit the wearer's exact needs and preferences. The brand also plans to offer the same technology for other products in the near future.

The new service is designed to meet consumer demands for more personalized products. As Eddie Bauer's Damien Huang explains, customization is "almost an expectation for customers today in a lot of categories."