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Raw for the Oceans AW14 Collection is a Pharrell Williams Project

By: Meghan Young - Published: • References: g-star & hypebeast
The Raw for the Oceans AW14 collection doesn't look as though the pieces have been fashioned using eco-thread fiber made from recycled plastic bottles found in the oceans. That is perhaps why the line was awarded the Grand Prix for Product Design at Cannes. An ambitious project, it not only brings awareness to the sad state of the seas, but also how people can make a difference in surprisingly stylish ways.

An exciting collaboration between G-Star Raw and Pharrell Williams, the owner of Bionic Yarn, the Raw for the Oceans AW14 collection is comprised of outerwear, jeans, T-shirts and more. Hypebeast reports, "So far, the [Raw for the Oceans] initiative has already transformed over 10 tons of ocean plastic into a very wearable collection of apparel." Stats for Designer Eco-Friendly Streetwear Trending: This Quarter & Popular
Traction: 1,409 clicks in 22 w
Interest: 0.6 minutes
Concept: Raw For The Oceans AW14
Related: 127 examples / 98 photos
Segment: Males, 12-55
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