Customizable Gourmet

Consumers embrace custom menu items with upleveled ingredients

Implications - Observed in higher-end quick service and fast casual restaurants, customizable menus at a premium level offer consumers the power of personalization by allowing them to create their own made-to-order dish. While upscale, health-focused restaurants are often considered experts at putting together better-for-you dishes, the pressure for customization has resulted in a shift towards offering more choice. This progression represents a necessary response on the part brands to empower consumers to make responsible choices.
SCORE: 4.8
Mild Top 4 Examples: 4,663 Total Clicks Jul 15 - Jan 16
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Consumer Insight Topics: MarketingBusinessLifestyleFood
Buffet-Style Sushi Restaurants - Mainland Poke is a New Dining Concept Offering Custom Sushi Bowls
SCORE: 6.6
Hot 3,115 Clicks Pub: Jul 15, 15
Buffet-Style Sushi Restaurants
Mainland Poke is a New Dining Concept Offering Custom Sushi Bowls
Located in LA’s Beverly Grove, Mainland Poke is an innovative fast casual dining concept offering customizable sushi bowls in a buffet-style setting. Boasting a ‘favorites’ menu in... [More]
Custom Grain Bowl Menus - The Sweetgreen Menu Includes a 'Make-Your-Own' Section
SCORE: 3.9
Warm 570 Clicks Pub: Jan 6, 16
Custom Grain Bowl Menus
The Sweetgreen Menu Includes a 'Make-Your-Own' Section
The vibrant Sweetgreen menu boasts an indulgent ‘make-your-own’ green or grains bowl filled with high-quality ingredients to select from. The ‘make-your-own’ menu complements... [More]
Grain-Based Raw Seafood Bowls - My Ceviche is a Quick Service Restaurant Focusing on Fish
SCORE: 4.7
Mild 586 Clicks Pub: Jan 6, 16
Grain-Based Raw Seafood Bowls
My Ceviche is a Quick Service Restaurant Focusing on Fish
My Ceviche is a Miami-specific quick service chain offering a dynamic menu of Caribbean and Latin American-inspired seafood dishes. Currently with seven locations in the Miami Beach area, My Ceviche... [More]
Customizable Sushi Menus - Sushi Fuku is a Fast Casual Chain in Pittsburgh with Custom Dishes
SCORE: 3.6
Untested 392 Clicks Pub: Jan 7, 16
Customizable Sushi Menus
Sushi Fuku is a Fast Casual Chain in Pittsburgh with Custom Dishes
Sushi Fuku is a fast casual restaurant chain specializing in custom sushi rolls and bowls. With two locations in Pittsburgh, the innovative sushi chain could find mainstream success given the recent... [More]
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