Customizable Gourmet

Consumers embrace custom menu items with upleveled ingredients

Implications - Observed in higher-end quick service and fast casual restaurants, customizable menus at a premium level offer consumers the power of personalization by allowing them to create their own made-to-order dish. While upscale, health-focused restaurants are often considered experts at putting together better-for-you dishes, the pressure for customization has resulted in a shift towards offering more choice. This progression represents a necessary response on the part brands to empower consumers to make responsible choices.
SCORE: 5.7
This Year and Warm Top 6 Examples: 11,246 Total Clicks Jul 15 - Jun 16
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DEMOGRAPHICS
Consumer Insight Topics: MarketingBusinessLifestyleFood
Buffet-Style Sushi Restaurants - Mainland Poke is a New Dining Concept Offering Custom Sushi Bowls
SCORE: 6.4
Hot 3,800 Clicks Pub: Jul 15, 15
Buffet-Style Sushi Restaurants
Mainland Poke is a New Dining Concept Offering Custom Sushi Bowls
Located in LA’s Beverly Grove, Mainland Poke is an innovative fast casual dining concept offering customizable sushi bowls in a buffet-style setting. Boasting a ‘favorites’ menu in... [More]
Fast Casual Mediterranean Menus - Zuuk Mediterranean Kitchen Serves Fresh Middle Eastern Dishes
SCORE: 7
This Year and Hot 1,120 Clicks Pub: Jun 22, 16
Fast Casual Mediterranean Menus
Zuuk Mediterranean Kitchen Serves Fresh Middle Eastern Dishes
Zuuk Mediterranean Kitchen is a fast casual restaurant that recently opened in Miami’s Brickell neighborhood. Serving up authentic Mediterranean dishes and health-centric drinks, the hip new... [More]
Make-Your-Own Smoothie Bars - New York City's MIMO is a Place to Build Customized Blended Drinks
SCORE: 7.1
Hot 4,427 Clicks Pub: May 20, 16
Make-Your-Own Smoothie Bars
New York City's MIMO is a Place to Build Customized Blended Drinks
A rise in health consciousness has inspired many juice and smoothie bars to pop up, offering menus that are full of flavorful options. For those who crave a blended beverage creation of their own... [More]
Custom Grain Bowl Menus - The Sweetgreen Menu Includes a 'Make-Your-Own' Section
SCORE: 3.6
Warm 634 Clicks Pub: Jan 6, 16
Custom Grain Bowl Menus
The Sweetgreen Menu Includes a 'Make-Your-Own' Section
The vibrant Sweetgreen menu boasts an indulgent ‘make-your-own’ green or grains bowl filled with high-quality ingredients to select from. The ‘make-your-own’ menu complements... [More]
Grain-Based Raw Seafood Bowls - My Ceviche is a Quick Service Restaurant Focusing on Fish
SCORE: 4.4
Mild 756 Clicks Pub: Jan 6, 16
Grain-Based Raw Seafood Bowls
My Ceviche is a Quick Service Restaurant Focusing on Fish
My Ceviche is a Miami-specific quick service chain offering a dynamic menu of Caribbean and Latin American-inspired seafood dishes. Currently with seven locations in the Miami Beach area, My Ceviche... [More]
Customizable Sushi Menus - Sushi Fuku is a Fast Casual Chain in Pittsburgh with Custom Dishes
SCORE: 3.2
Untested 509 Clicks Pub: Jan 7, 16
Customizable Sushi Menus
Sushi Fuku is a Fast Casual Chain in Pittsburgh with Custom Dishes
Sushi Fuku is a fast casual restaurant chain specializing in custom sushi rolls and bowls. With two locations in Pittsburgh, the innovative sushi chain could find mainstream success given the recent... [More]
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