Dynamic Aging

Consumers celebrate and enhance signs of aging

Implications - Rather than being rejected, traditional signs of aging are now being celebrated by mainstream media. As a result, older consumers are gravitating to products that help enhance -- not hide -- features like graying hair. This shift does not suggest that consumers are less attached to maintaining youth, but that they are more relaxed, and positive, in their approach to aging.
SCORE: 6.5
Warm Top 6 Examples: 22,010 Total Clicks Jan 14 - Mar 16
Popularity
Activity
Freshness
DEMOGRAPHICS
Boomer Hair Care Collections - White Hot Hair Embraces Aging Hair With Brightening Products
SCORE: 7.7
V. Hot 5,408 Clicks Pub: Jan 6, 16
Boomer Hair Care Collections
White Hot Hair Embraces Aging Hair With Brightening Products
Rather than encouraging women over 50 to cover their grays, UK-based haircare label White Hot Hair celebrates natural locks. The brand specializes in color-boosting products and offers bestsellers... [More]
Vanguard Boomer Fashion - Accidental Icon Promotes Fashion-Forward Style for Women Over 50
SCORE: 7.4
V. Hot 1,830 Clicks Pub: Mar 11, 16
Vanguard Boomer Fashion
Accidental Icon Promotes Fashion-Forward Style for Women Over 50
Accidental Icon is a Boomer fashion blog founded by social work professor and New York native Lyn Slater. While fashion for women over 50 is often depicted as tame by most media publications, Slater&#... [More]
Progressive Boomer Magazines - Refigural Gives Readers a Fearless Perspective on Aging
SCORE: 6.7
Warm 1,743 Clicks Pub: Jan 13, 16
Progressive Boomer Magazines
Refigural Gives Readers a Fearless Perspective on Aging
Recently spotlighted on the Dazed Digital website, Refigural is a boomer lifestyle publication that rejects fashion and beauty stereotypes, associated with growing older. Embracing self-expression,... [More]
Classically Mature Model Lookbooks - The Row 2014 Lookbook Speaks Against Ageism in Fashion
SCORE: 5.4
Warm 9,121 Clicks Pub: Jan 12, 14
Classically Mature Model Lookbooks
The Row 2014 Lookbook Speaks Against Ageism in Fashion
Mary-Kate and Ashley Olsen have gone a very different route with The Row 2014 look book. Rather than ascribing to the cult of youth that is prevalent in the fashion industry, the Olsen twins... [More]
Boomer Beauty Haircare - These Products are Designed for Enhancing Naturally Gray Hair
SCORE: 6.2
Warm 1,176 Clicks Pub: Jan 6, 16
Boomer Beauty Haircare
These Products are Designed for Enhancing Naturally Gray Hair
High-end hair care brand ‘davines’ is producing a shampoo and conditioner that are specially formulated for enhancing the look of naturally grey hair. For many boomer women, embracing... [More]
Youth-Capturing Commercials - The L'Oreal Age Perfect Campaign Stars Actress Helen Mirren
SCORE: 3.2
Mild 2,732 Clicks Pub: Apr 1, 15
Youth-Capturing Commercials
The L'Oreal Age Perfect Campaign Stars Actress Helen Mirren
British actress Helen Mirren might be at the cusp of the baby boomer generation, but she channels her inner youth in the L’Oreal Age Perfect campaign. Stating that “a perfect age is now&#... [More]
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