Everyday Confection

Consumers rethink the concept of dessert with indulgent spreads

Implications - In an effort to transform simple, everyday meals into experiences of delight, many consumers are turning to sweet spreads, dips and condiments. The emergence of such indulgent sandwich offerings suggest that dessert is no longer conceived of as an infrequent treat, but a consistent source of pleasure in daily life. This approach speaks to the evolving consumer, who is compromising on rather than denying hedonistic impulses.
SCORE: 4
Mild Top 4 Examples: 3,170 Total Clicks Sep 15 - Jan 16
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Consumer Insight Topics: LifestyleFood
Chocolate Sandwich Slices - This Japanese Food Product Turns Chocolate Into a Deli Meat Replacement
SCORE: 7.7
V. Hot 2,164 Clicks Pub: Dec 9, 15
Chocolate Sandwich Slices
This Japanese Food Product Turns Chocolate Into a Deli Meat Replacement
Deli meats and cheeses are a thing of the past now thanks to the creation of processed chocolate sandwich slices that are designed exclusively to make adding sweet topping to a sandwich incredibly... [More]
Minty Sandwich Spreads - This Organic Coconut Butter Tastes Like Mint Chocolate
SCORE: 3.7
Mild 403 Clicks Pub: Oct 3, 15
Minty Sandwich Spreads
This Organic Coconut Butter Tastes Like Mint Chocolate
‘Sweet Spreads’ is producing an organic coconut butter that is designed to taste like mint chocolate. While peanut butter is a pantry staple, many consumers have begun exploring alterative... [More]
Pumpkin-Flavored Nut Butters - This Delicious Spread Mimics the Taste of Pumpkin Pie
SCORE: 1.8
Untested 455 Clicks Pub: Sep 24, 15
Pumpkin-Flavored Nut Butters
This Delicious Spread Mimics the Taste of Pumpkin Pie
‘Sweet Spreads’ is now producing a delicious nut butter that mimics the taste of pumpkin pie. Although peanut butter has long been a pantry staple, many consumers have begun choosing... [More]
Caramel-Flavored Marshmallow Spreads - This Sweet Spread Now Comes in an Indulgent Caramel Flavor
SCORE: 1.9
Untested 148 Clicks Pub: Dec 7, 15
Caramel-Flavored Marshmallow Spreads
This Sweet Spread Now Comes in an Indulgent Caramel Flavor
‘Empire Bespoke Foods’ just announced that its iconic ‘Marshmallow Fluff’ now comes in an indulgent caramel flavor. For those unfamiliar with the sweet spread, marshmallow... [More]
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