Indulgent Ritual

Consumers turn to luxury products to enhance vitality

Implications - While older consumers are primarily seeking youth and vitality from skincare products, they also desire a luxurious experience. As a result, they purchase products that are not only luxurious in their formulation and branding, but also in their accompanying ritual. This progression speaks to the act self-care being elevated from routine to indulgence.
SCORE: 5.5
Warm Top 4 Examples: 8,054 Total Clicks Jul 14 - Jan 16
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DEMOGRAPHICS
Consumer Insight Topics: FashionCosmetics
App-Connected Beauty Masks - This Connected Face Mask Helps to Measure the Moisture in the Skin
SCORE: 6.7
Warm 1,620 Clicks Pub: Dec 29, 15
App-Connected Beauty Masks
This Connected Face Mask Helps to Measure the Moisture in the Skin
‘MAPO’ is a connected beauty mask that makes it easy to understand the needs of your skin. Keeping skin moisturized is important to prevent dryness and signs of premature aging. However,... [More]
Luxurious Facial Cleansing Devices - Foreo's Tiny Luna Luxe Luxury Skincare Products Start at $7,500
SCORE: 5.1
Warm 4,864 Clicks Pub: Jul 5, 14
Luxurious Facial Cleansing Devices
Foreo's Tiny Luna Luxe Luxury Skincare Products Start at $7,500
The Luna Luxe is a luxury skincare product series by Foreo that includes the Luna Gold for women and Luna Platinum for men. Foreo previously introduced the Luna, but these two new devices for men... [More]
Luxury Lace Skin Care - This Givenchy Lace Face Mask Gives a Glowing and Fashionable Appearance
SCORE: 5.3
Warm 938 Clicks Pub: Dec 21, 15
Luxury Lace Skin Care
This Givenchy Lace Face Mask Gives a Glowing and Fashionable Appearance
If you fancied yourself walking down the runway in one of Givenchy’s incredible bejeweled masks, you might get a little closer with these extremely luxe lace face masks. While the plebes are... [More]
Luxe Gilded Masks - The Lunau Gold Leaf Beauty Treatment Includes Luxurious Precious Metals
SCORE: 3.9
Mild 632 Clicks Pub: Dec 8, 15
Luxe Gilded Masks
The Lunau Gold Leaf Beauty Treatment Includes Luxurious Precious Metals
The Lunau Japan Gold Masquerade beauty treatment mask offers a luxe skincare ritual that harnesses the benefits of applying 24-karate gold onto the skin. The opulent mask features a sheet design... [More]
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