Intuitive Fitness

Consumers turn to big data for more personalized health tools

Implications - Living in an age of smartphones and wearable devices, consumers are accustomed to the onslaught of information available to them. When it comes to health and fitness, rather than being overwhelmed by stats, many consumers actively seek out more unique and targeted measurements.This progression not only speaks to the revolutionary force of big data in modern life, but also suggests a consumer preference for hyper-tailored and intuitive forms of health, while opening health and fitness up to mobile-savvy demographics such as Millennials and the Hispanic population.
SCORE: 5.2
Mild Top 4 Examples: 2,396 Total Clicks Dec 15 - Jan 16
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Consumer Insight Topics: TechLifestyleGadgetsHealth
Muscle-Measuring Devices - The 'Skulpt Chisel' Measures a User's Body Fat and Muscle Quality
SCORE: 6.9
Warm 1,554 Clicks Pub: Dec 30, 15
Muscle-Measuring Devices
The 'Skulpt Chisel' Measures a User's Body Fat and Muscle Quality
The ‘Skulpt Chisel’ is an innovative fitness device that uses body data to provide advice for optimal workouts. Whether you are looking to lose weight or simply tone up, it can be... [More]
Fat-Measuring Breathalyzers - Levl Measures How Much Fat Users are Burning with Breath
SCORE: 5.3
Mild 377 Clicks Pub: Jan 6, 16
Fat-Measuring Breathalyzers
Levl Measures How Much Fat Users are Burning with Breath
Levl’s latest workout companion measures how much fat users are burning by studying how healthy their breath is. This futuristic gadget is equipped with removable tubes that a user can breathe... [More]
Data-Driven Activity Trackers - The Slice Activity Tracker with PAI Will be Revealed at CES 2016
SCORE: 5
Mild 308 Clicks Pub: Jan 5, 16
Data-Driven Activity Trackers
The Slice Activity Tracker with PAI Will be Revealed at CES 2016
Mio’s ‘Slice’ activity tracker will be unveiled to the public during this year’s CES 2016. This modified fitness-tracking wearable uses a ‘Personal Activity Intelligence&... [More]
Intuitive Fitness Scales - The Polar Balance Scale Shows Off Personalized Health at CES 2016
SCORE: 3.4
Untested 157 Clicks Pub: Jan 6, 16
Intuitive Fitness Scales
The Polar Balance Scale Shows Off Personalized Health at CES 2016
Wearable devices for health and fitness have been on the horizon for quite some time, but Polar Balance is a new weight management service that’s being introduced at CES 2016 that delivers... [More]
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