Gamified Retail

Retailers engage consumers' sense of play with shoppable games

Implications - Armed with the knowledge that modern consumers consider shopping an experience rather than a chore, many contemporary retailers have updated their approach by offering a gamified path to purchase. By transforming the act of shopping into a hands-on adventure, retailers are providing a shoppable form of entertainment, as well as encoding a strong, memorable brand message through the practice of play.
SCORE: 5.6
Warm Top 4 Examples: 9,934 Total Clicks May 15 - Jan 16
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Consumer Insight Topics: TechMultimediaGamesBusinessRetail
Gaming Retail Windows - The Play Array Project Turns a Retail Storefronts into a Pop-Up Game
SCORE: 6
Warm 4,564 Clicks Pub: May 20, 15
Gaming Retail Windows
The Play Array Project Turns a Retail Storefronts into a Pop-Up Game
New York University’s Center for Urban Science and Progress and experiential design agency Urban Matter Inc. joined forces to create a playful pop-up game experience that takes over street-facing... [More]
Giant Holiday Retail Playgrounds - Target Wonderland is an Entertaining & Shoppable Christmas World
SCORE: 5.6
Warm 2,573 Clicks Pub: Dec 12, 15
Giant Holiday Retail Playgrounds
Target Wonderland is an Entertaining & Shoppable Christmas World
Target Wonderland is making holiday shopping that much more special this Christmas, with a larger than life playground that is 16,000 square feet. Within the playground is a giant Etch-a-Sketch and... [More]
Sci-Fi Supermarket Displays - Carrefour Challenges Star Wars Fans to 'Shop with the Force'
SCORE: 5.9
Warm 1,559 Clicks Pub: Dec 22, 15
Sci-Fi Supermarket Displays
Carrefour Challenges Star Wars Fans to 'Shop with the Force'
In acknowledgement of the opening weekend of Star Wars episode VII, Carrefour created a unique way for consumers and fans of the franchise to ‘Shop with the Force.’ Rather than simply... [More]
Interactive Gaming Kiosks - This Company Uses Touchscreen Displays to Influence Purchasing Decisions
SCORE: 4
Mild 1,238 Clicks Pub: Sep 22, 15
Interactive Gaming Kiosks
This Company Uses Touchscreen Displays to Influence Purchasing Decisions
‘Ksubaka’ is a Singapore-based startup that intends to use interactive gaming kiosks to influence purchasing decisions. While consumers are exposed to hundreds of advertisements each day,... [More]
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