Category
Lifestyle
Festive Fusions
Trend cluster
Category
Hedonistic
Alternative
Brands marry taste with health when it comes to diet alternatives.
3.1
Trend score
Trend
What is the Hedonistic Alternative trend?
Hedonistic Alternative: As consumers become more conscious of diet sensitivities, they turn to dairy-free alternatives such as nut milk. However, consumers don't want to feel like they are missing out by choosing the "healthy" choice, so flavor-packed substitutes offer extra enticement. Brands that take into account the consumer struggle to resist unhealthy options fare well with existing consumers, who don't want to deny themselves pleasure.
Trend themes
Themes within the Hedonistic Alternative trend
Three behaviours holding the trend together01
Healthy Alternative Milk
The rise of health-consciousness and concerns over diet sensitivities have given rise to demand for healthy and flavorful milk alternatives.
02
Plant-Based Coffee Enhancers
Consumers are embracing nut milk-based coffee creamers and nitrogen-infused plant-based coffee beverages as a dairy-free alternative and a tasty way to enhance their coffee experience.
03
Protein-Enriched Nut Milks
Nuez Beverages offers high-quality and pure almond milk powders with no added preservatives or fillers, while adding protein to the blend for health-conscious consumers and those seeking an alternative to traditional dairy products.
Industry implications
What the Hedonistic Alternative trend means for industry
Where the trend changes the playbookFor
Food and Beverage
The food and beverage industry can capitalize on consumers' demand for healthy and tasty milk alternatives with innovative plant-based, dairy-free options such as nut milks.
For
Coffee
The coffee industry can tap into the trend by offering non-dairy coffee creamers and nitrogen-infused plant-based coffee products.
For
Health and Wellness
The health and wellness industry can explore the opportunities presented by the demand for diet sensitive and protein-enriched milk alternatives.
Workshop question
How can your brand alter one fundamental human necessity and create a desirable quality?
Trend signals
Trend signals for Hedonistic Alternative
Trend score 3.1 out of 10, from popularity 45%, activity 40%, freshness 8%.
Popularity45%
Activity40%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Hedonistic Alternative trend
6 featured examples from Oct 17, 2015 to Nov 18, 2016CategoryLifestyle
Vegan Nitro Coffees
Califia Farms' Newest Beverages are Nitrogen-Infused Almond Milk Coffees
The beverage industry can benefit from the rise of global coffee culture by developing unique cold-brewed coffee products that cater to different consumer preferences.
CategoryLifestyle
Healthy Pumpkin Creamers
This Skinny Pumpkin Spice Flavored Coffee Creamer is Ideal for Drinks
The food and beverage industry can capitalize on the growing demand for healthier, natural, and seasonal coffee creamers.
CategoryLifestyle
Nut Juice Hybrids
This Milk Alternative is Prepared with a Blend of Nuts and Vegetables
Incorporating vegetable-nut milk hybrids into the product line of plant-based milk manufacturers.
CategoryLifestyle
Protein-Enriched Nut Milk Powders
Nuez Beverages' Offers Milk Alternatives That are Additive-free
Companies that offer nut milk alternatives to dairy and innovate on flavors with pure ingredients.
CategoryLifestyle
Dairy-Free Seasonal Smoothies
Jamba Juice's Almond Milk Smoothies are Back in Three Fall Flavors
Introduce plant-based options to the menu to cater to vegan, lactose intolerant, or health-conscious customers.
CategoryLifestyle
Spiced Nut Milks
The Califia Farms Ginger Almond Milk Doubles As a Natural Digestive Aid
The food and beverage industry can explore new product lines and flavors in the spiced nut milk category.
