Hedonistic Alternative

Brands marry taste with health when it comes to diet alternatives

Implications - As consumers become more conscious of diet sensitivities, they turn to dairy-free alternatives such as nut milk. However, consumers don't want to feel like they are missing out by choosing the "healthy" choice, so flavor-packed substitutes offer extra enticement. Brands that take into account the consumer struggle to resist unhealthy options fare well with existing consumers, who don't want to deny themselves pleasure.
SCORE: 5.6
This Year and Mild Top 6 Examples: 3,759 Total Clicks Mar 15 - Sep 16
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Consumer Insight Topics: LifestyleFood
Vegan Nitro Coffees - Califia Farms' Newest Beverages are Nitrogen-Infused Almond Milk Coffees
SCORE: 6.9
This Year and Warm 446 Clicks Pub: Jul 15, 16
Vegan Nitro Coffees
Califia Farms' Newest Beverages are Nitrogen-Infused Almond Milk Coffees
Califia Farms already makes several almond milk coffee products that are cold brewed, but its newest offering is a trio of dairy-free Nitro Cold Brew coffee beverages. These nitrogen-infused... [More]
Healthy Pumpkin Creamers - This Skinny Pumpkin Spice Flavored Coffee Creamer is Ideal for Drinks
SCORE: 6.4
Warm 425 Clicks Pub: Oct 17, 15
Healthy Pumpkin Creamers
This Skinny Pumpkin Spice Flavored Coffee Creamer is Ideal for Drinks
For those java drinkers looking to add a bit of fall to their drinks without the unnecessary fats, sugars and calories of a latte can test out this Skinny Pumpkin Spice flavored coffee creamer by Amy&... [More]
Nut Juice Hybrids - This Milk Alternative is Prepared with a Blend of Nuts and Vegetables
SCORE: 4.2
Mild 1,398 Clicks Pub: Jan 8, 16
Nut Juice Hybrids
This Milk Alternative is Prepared with a Blend of Nuts and Vegetables
The Juicery Co.‘s ‘Greek Mylk’ is an unconventional milk alternative that’s like a hybrid of a cold-pressed green juice and a nut milk. Like many nut-based milks, the... [More]
Dairy-Free Seasonal Smoothies - Jamba Juice's Almond Milk Smoothies are Back in Three Fall Flavors
SCORE: 4.4
This Year and Mild 168 Clicks Pub: Sep 22, 16
Dairy-Free Seasonal Smoothies
Jamba Juice's Almond Milk Smoothies are Back in Three Fall Flavors
Jamba Juice recently brought back its Almond Milk Smoothies in three tantalizing fall flavors. However instead of just sticking to pumpkin, Jamba Juice is giving consumers many different favors to... [More]
Indulgent Coconut Drinks - Rebel Kitchen's Vegan Coconut Milk Drinks Take on Decadent Flavoring
SCORE: 3.1
Untested 1,118 Clicks Pub: Mar 18, 15
Indulgent Coconut Drinks
Rebel Kitchen's Vegan Coconut Milk Drinks Take on Decadent Flavoring
Coffee and chocolate are weaknesses for just about everyone, which makes Rebel Kitchen’s dairy free vegan coconut milk—or “mylk”—super tempting for vegans and omnivores alike.... [More]
Spiced Nut Milks - The Califia Farms Ginger Almond Milk Doubles As a Natural Digestive Aid
SCORE: 4.1
This Year and Untested 204 Clicks Pub: Aug 13, 16
Spiced Nut Milks
The Califia Farms Ginger Almond Milk Doubles As a Natural Digestive Aid
The Califia Farms Ginger Almond Milk is a spiced nut milk blend that offers a plant-based alternative to animal products, that also simultaneously acts as a natural digestive aid. This is thanks to... [More]
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