Icebreaker Introduces 'Realfleece' Wool-Based Fleece Fabric

By: Katie Cordrey - Published: Sep 21, 2010   Updated: Aug 17 2011 • References: gearpatrol & sustainablebusinessoregon
Realfleece wool-based fleece may sound like an oxymoron, but the merino wool-based fleece fabric is an alternative to the usually petroleum-based synthetic material, 'fleece,' used in the manufacture of outdoor clothing.

Polyester fleece contributes to the cycle of plastics production, disposal and waste. Realfleece wool-based fleece is natural and provides work for sheep who can be managed for eco-balance. It has been introduced by New Zealand-based 'Icebreaker' and will be making its debut in the 2010 Fall/Winter clothing line.

Implications - Do not be surprised if this form of synthetic fleece replacement takes off -- after thirty years of fluffy jackets, it's time for an upgrade. Stats for Synthetic Fleece Replacements Trending: Older & Warm
Research: 2,371 clicks in 295 w
Interest: > 3 minutes
Concept: 'Realfleece' Wool-Based Fleece
Related: 72 examples / 55 photos
Segment: Males, 18-35
Comparison Set: 26 similar articles, including: bio-shearing sheep, handmade cat dens, and 13 snuggly snuggies.