Realfleece wool-based fleece may sound like an oxymoron, but the merino wool-based fleece fabric is an alternative to the usually petroleum-based synthetic material, 'fleece,' used in the manufacture of outdoor clothing.
Polyester fleece contributes to the cycle of plastics production, disposal and waste. Realfleece wool-based fleece is natural and provides work for sheep who can be managed for eco-balance. It has been introduced by New Zealand-based 'Icebreaker' and will be making its debut in the 2010 Fall/Winter clothing line.
Implications - Do not be surprised if this form of synthetic fleece replacement takes off -- after thirty years of fluffy jackets, it's time for an upgrade.
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Concept: 'Realfleece' Wool-Based Fleece
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Segment: Males, 18-35
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