Travel Authenticity

Consumers turn to local travel aids for an authentic experience

Implications - Though the majority of consumers book travel online, they continue to value a certain expertise when it comes to vacation planning. The nature of the expertise has shifted from formal or corporate entities, such as travel agents and tourist excursions, to more localized travel aids. In today's Instagrammable age, travelers are wary of having the same experience as everyone else. The desire for authenticity can more accurately be described as a quest for personalization and the search for the unique.
SCORE: 5.9
This Quarter and Mild Top 5 Examples: 2,241 Total Clicks Oct 15 - Mar 17
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Activity
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DEMOGRAPHICS
Consumer Insight Topics: WorldTravel
Social Cycling Tours - Cycle City Tours Allows Participants to Learn About Areas in a Unique Way
SCORE: 7.1
This Quarter and Warm 891 Clicks Pub: Mar 24, 17
Social Cycling Tours
Cycle City Tours Allows Participants to Learn About Areas in a Unique Way
City Cycle Tours began in 2010 and since then, it’s enabled local riders from Vancouver, British Columbia, as well as those visiting, to explore the nature-infused urban setting in a way that&#... [More]
Local Travel Buddy Platforms - 'xpath' Connects Travelers to Local Travel Guides for Fun and More
SCORE: 6
This Year and Mild 331 Clicks Pub: Feb 14, 17
Local Travel Buddy Platforms
'xpath' Connects Travelers to Local Travel Guides for Fun and More
‘xpath’ is a platform that enables travelers to get linked up with local travel guides in order to have fun, have an authentic experience and do more than they might actually be able to... [More]
Travel Agent Apps - Airbnb's New Trip-Planning App Books The Whole Trip from Meals to Transportation
SCORE: 3.9
Mild 594 Clicks Pub: Oct 27, 15
Travel Agent Apps
Airbnb's New Trip-Planning App Books The Whole Trip from Meals to Transportation
Airbnb is testing a new trip-planning app that acts as a travel agent, booking everything from meals to transportation. The successful concierge service was previously limited to only making capital... [More]
Local Travel Tip Apps - 'Worldmio' Aids with Travel Itinerary Planning with Help from Locals
SCORE: 5.8
This Year and Mild 269 Clicks Pub: Feb 20, 17
Local Travel Tip Apps
'Worldmio' Aids with Travel Itinerary Planning with Help from Locals
Knowing what to see and where to go when going about travel itinerary planning can be difficult, so ‘Worldmio’ aims to help simplify the process by connecting users directly with local... [More]
Localized Vacation Experiences - Airbnb Now Offers Bookable Experiences for Toronto Visitors
SCORE: 4.6
This Quarter and Untested 156 Clicks Pub: Mar 11, 17
Localized Vacation Experiences
Airbnb Now Offers Bookable Experiences for Toronto Visitors
For those who are interested in seeing Toronto through the eyes of a local, Airbnb has launched a new Trips platform for Toronto, which includes bookable Experiences. Not only do these insider... [More]
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