Crowdsourced Campaigns

Letting consumers aid in marketing and branding products
Implications - Companies are involving the customer in the marketing process. When consumers have an input on a product and feel they have contributed to the advertising process, they feel a kinship with the brand; crowdsourcing fuels brand loyalty.
SCORE: 4.5
Warm Top 6 Examples: 94,775 Total Clicks Mar 09 - Oct 09
Popularity
Activity
Freshness
DEMOGRAPHICS
Crowdsourcing Billboards - American Apparel Wants You to Vote on Storefront Sign
SCORE: 6.8
V. Hot 42,412 Clicks Pub: Apr 14, 09
Crowdsourcing Billboards
American Apparel Wants You to Vote on Storefront Sign
American Apparel loves fleshy young ads, and now American Apparel is turning to crowd sourcing to determine what the retailer will display on the front of its Harlem store. Choose from the slideshow… [More]
Soft Drink Social Marketing - Coke Zero Facial Profiler Application Finds Your Facebook Twin
SCORE: 6.2
Hot 10,242 Clicks Pub: Oct 8, 09
Soft Drink Social Marketing
Coke Zero Facial Profiler Application Finds Your Facebook Twin
The Coke Zero Facial Profiler might be the first social network marketing tactic that I am a fan of. The idea is to link up your Facebook account with Coke Zero in order to find your twin… playing off… [More]
Crowdsourced McAdvertising - The McDonalds Honor Angus Campaign is Created by Customers
SCORE: 4.4
Warm 20,834 Clicks Pub: Oct 6, 09
Crowdsourced McAdvertising
The McDonalds Honor Angus Campaign is Created by Customers
The new marketing ad campaign for McDonalds is a completely consumer driven operation known as Honor Angus and challenges consumers and customers to come up with a two-worded phrase to describe the Angus… [More]
Crowd-Powered Consumerism - JustBought.It Combines Twitter, Google Maps & TwitPic
SCORE: 4.3
Warm 4,481 Clicks Pub: Aug 1, 09
Crowd-Powered Consumerism
JustBought.It Combines Twitter, Google Maps & TwitPic
If you’re the sort of person that finds validation in the fact that you’re not alone in your shopping addiction, JustBought.It is for you. This crowd-powered shopping site leverages the collective power… [More]
Crowdsourcing Company Recipes - Campbell's Lets You Make Suggestions
SCORE: 3.1
Warm 5,826 Clicks Pub: Apr 1, 09
Crowdsourcing Company Recipes
Campbell's Lets You Make Suggestions
Big name retailers are once again proving the power of social media. The Campbell Soup Company recently announced its interest in obtaining new recipes via the web at CampbellSoupCompany.com/Ideas. Founded… [More]
Personalized Consumer Magazines - Lexus and AmEx Read Your Mind for Mine Magazine
SCORE: 2.4
Warm 10,980 Clicks Pub: Mar 19, 09
Personalized Consumer Magazines
Lexus and AmEx Read Your Mind for Mine Magazine
I think I just gave Lexus and Time Inc. the keys to my computer to let them make Mine Magazine. Somehow they teamed up with American Express Publishing and are going to send me five magazines free, and… [More]