This magic apartment light is perfect for those voyeuristic types who enjoy imagining what's going on behind closed curtains in the apartments across the street.
When the light is switched off, the scene is of a few people going about their boring daily routine, but when the light is switched on, an entirely different picture is revealed.
Somewhat naughty, somewhat shocking, but altogether a very clever design.
Implications - Lighting is considered a necessary fixture in most consumer's homes, and thus it is a product that will be continuously purchased by those from all lifestyles. Businesses that can create interesting deviations from the norm in terms of necessary consumer products will always remain more desirable than traditional products.
Stats for Voyeuristic Lighting
Trending: Older & Mild
Research: 4,724 clicks in 389 w
Interest: 4 minutes
Concept: Voyeuristic Lighting
Related: 51 examples / 39 photos
Segment: Neutral, 18-55
Comparison Set: 19 similar articles, including: modern slideshows, punch-powered lamps, and nutritious night lights.
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