The Magic Apartment Light
When the light is switched off, the scene is of a few people going about their boring daily routine, but when the light is switched on, an entirely different picture is revealed.
Somewhat naughty, somewhat shocking, but altogether a very clever design.
Implications - Lighting is considered a necessary fixture in most consumer's homes, and thus it is a product that will be continuously purchased by those from all lifestyles. Businesses that can create interesting deviations from the norm in terms of necessary consumer products will always remain more desirable than traditional products.