The first consumer customized magazine is supposed to target my interests. But when I signed up for the magazines, there was no long, involved questionnaire asking if I prefer Dogs With Cones or Asian Women Holding Things. Here’s how it works:
Starting this week, consumers can go to Timeinc.com/mine and choose content from five of eight select titles: Time, Sports Illustrated, Food & Wine, Real Simple, Money, InStyle, Golf, and Travel + Leisure. They can get the magazine either as a limited-edition print format or online, and also receive news, information, and entertainment alerts through a customized widget or mobile application via RSS feeds.
About 231,000 print and online copies of each issue will be available, and readers who sign up will receive a new issue of Mine every two weeks for 10 weeks.