The first consumer customized magazine is supposed to target my interests. But when I signed up for the magazines, there was no long, involved questionnaire asking if I prefer Dogs With Cones or Asian Women Holding Things. Here’s how it works:
Starting this week, consumers can go to Timeinc.com/mine and choose content from five of eight select titles: Time, Sports Illustrated, Food & Wine, Real Simple, Money, InStyle, Golf, and Travel + Leisure. They can get the magazine either as a limited-edition print format or online, and also receive news, information, and entertainment alerts through a customized widget or mobile application via RSS feeds.
About 231,000 print and online copies of each issue will be available, and readers who sign up will receive a new issue of Mine every two weeks for 10 weeks. Stats for Personalized Consumer Magazines Trending: Older & Chilly
Research: 11,248 clicks in 375 w
Interest: 4 minutes Concept: Personalized Consumer Magazines
Related: 62 examples / 48 photos
Segment: Males, 18-35 Comparison Set: 23 similar articles, including: custom dress shirts, customizable murals, and custom bicycles.