American Apparel Accused of Being Sleazy

By: Jeremy Gutsche - Published: Jan 14, 2006 • References: guardian
Amarican Apparel accused of being sleezy? Why? Just because they make all of their ads look like soft core amateur porn using amateur models in soft core porn sets with suggestive poses? That's ridiculous.

American Apparel, founded just two years ago, build its brand based on basic clothing made in sweatshop-free conditions right in the US. But what made the brand famous would be the edgy, sexualized imagery, often photographed by the CEO himself, Dov Charney. And now, American Apparel has become the largest clothing manufacturer in the US, which puts some of the ad strategies into the limelight. Stats for Sleaze Marketing? Trending: Older & Buzzing
Research: 48,868 clicks in 541 w
Interest: 4 minutes
Concept: Sleaze Marketing?
Related: 64 examples / 49 photos
Segment: Females, 18-35
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