Rockstar

From Sleazevertising to Zip-Up Leggings

By: Shelby Lee Walsh - Published:   Updated: Apr 14 2011 • References:
American Apparel is one of the most cutting-edge labels with some crazy (hot) campaigns as well as some outlandishly delicious clothing. It is no surprise then, that Trend Hunter has featured many articles on the beloved fashion retailer.

Take a look through the innovations below to see what has put American Apparel on the fashion map.

Implications - American Apparel is a Los Angeles-based clothing line that rose to viral fame through its scandalous advertising campaigns and hipster apparel. The brand's embrace of unusual accessories, skin-tight clothes and shocking billboards separated American Apparel from other young adult clothing lines. Companies can take advantage of this opportunity by creating edgy campaigns that cater to their target market.

Stats for 22 American Apparel Discoveries Trending: Older & Buzzing
Traction: 30,737 clicks in 264 w
Interest: 7.9 minutes
Concept: 22 American Apparel Discoveries
Related: 185 examples / 142 photos
Segment: Neutral, 18-55+
Comparison Set: 68 similar articles, including: sleaze marketing?, see-through fashion, and sleazy promotional items.