From Sleazevertising to Zip-Up Leggings
Take a look through the innovations below to see what has put American Apparel on the fashion map.
Implications - American Apparel is a Los Angeles-based clothing line that rose to viral fame through its scandalous advertising campaigns and hipster apparel. The brand's embrace of unusual accessories, skin-tight clothes and shocking billboards separated American Apparel from other young adult clothing lines. Companies can take advantage of this opportunity by creating edgy campaigns that cater to their target market.