Unfortunately this time they may have taken it too far. One of the ads released circa 2007 showed Woody Allen parodied as a rabbi without his permission, and he sued. In May, the case reached a settlement and Allen was awarded $5 million by the retailer.
I guess the shockertising went too far this time.
Implications - Consumers are looking for advertisements that contain an element of popular culture. Products that feature a certain figure in the media appeal to shoppers who want to see their favorite characters associated with certain brands.