American Apparel Brings Back 80s Hair Ties
Although some may think this 80s trend should have remained in the past, I personally think that they are cute and could make a good comeback.
Check out the photos in the gallery and decide for yourself!
Implications - The rise of retro revival products continues with these scrunchies by American Apparel. Consumers seem to react positively to vintage-inspired products regardless of what era the product emulates, which may be because of an associated feeling of nostalgia with such products. Though time machines have yet to come into existence, consumers would still like to go back to more simple days if given the chance.Stats for Funky Scrunchies Trending: Older & Warm
Traction: 35,960 clicks in 299 w
Interest: 4 minutes Concept: Funky Scrunchies
Related: 62 examples / 48 photos
Segment: Females, 35-55+ Comparison Set: 23 similar articles, including: 27 hip (and hideous) hair accessories, sleaze marketing?, and edgy aerobic ads.