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American Apparel’s CEO Dov Charney is obsessed with sex when it comes to advertising and marketing. But this didn’t stop the brand from being named the Guardian newspaper’s ‘Label of the year’. American Apparel is the largest clothing maker in the U.S. and targets a fresh audience with basic appeal to bright colors, leggins, tees, mini’s and vintage look hoodies. American Apparel was made famous by Dov Charney who freely mixes sex and some say shady ethics with selling his lines.
 Its unobtrusive little shops have sprouted up with minimal pomp and fuss, Starbucks-style, in Bristol, Glasgow, Brighton and Liverpool. There are now seven shops in London, and branches in Manchester and Nottingham will open before the end of this year. 'We are looking at every city in the UK with a decent-sized population', says Brent Chase, spokesperson for the brand in Britain.
(guardian)
References: guardian
Filed In: branding,
business,
fashion,
hip fashion,
leaders,
marketing,
naughty,
pop culture
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Going Like Sixty
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