Maternity wear doesn't have to be drab and American Apparel recognizes the desire expectant mothers have to be comfortable and fashionable simultaneously. The cotton-loving brand has launched a brand new line of clothing dedicated to ladies with baby bumps.
American Apparel does a great job finding appropriate styles, playful colors and comfy fits for soon-to-be mommies. Check out more styles above and at the American Apparel website.
Implications - One of the best ways a corporation can create a connection with a consumer is by developing products that appeal directly to an under served segment of the buying public. By creating stylish or cool specialty items for these consumers, the brand stands a good chance of establishing a long-lasting connection with a previously neglected consumer base.
Stats for Maternity Aerobics Fashion
Trending: Older & Mild
Research: 14,037 clicks in 363 w
Interest: 4 minutes
Concept: Maternity Aerobics Fashion
Related: 77 examples / 59 photos
Segment: Females, 18-35
Comparison Set: 28 similar articles, including: awarding controversial ads, see-through fashion, and sleazevertising.
Maternity Aerobics Fashion
More Stats +/-
Awarding Controversial Ads
Edgy Aerobic Ads
Bringing Back Tie-Dye