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Dani Stahl Gives American Apparel a Run for Their Money

By: Shelby Lee Walsh - Published:   Updated: Jul 5 2011 • References: rarechic and notcouture
American Apparel, meet your newest rival: NYLON's style director, Dani Stahl. This uber trendy chick recently designed these super, super, super (super?) tight leggings for LnA's upcoming fall line.

They are low-rise and look like they are literally painted on with latex. The overall skin-hugging design is probably what makes the zippers up the back so functional as well as fashionable.

Did I mention that they are super tight?

Implications - When a particular item of clothing becomes popular across a variety of types of consumers, it becomes a heavily purchased wardrobe staple. As consumption of these products increases, different styles and perspectives of the generic product begin to emerge that reflect a wide range of personal tastes and further broadens the range of consumers to which the product appeals.