Untabooing

Giving controversial goods positive reinforcement for shock publicity
Implications - Positioning a good or service in a favorable light when most of society stresses disapproval will undoubtedly cause friction, but also generate publicity. Shockvertising, a branding tactic that stuns consumers into paying attention, works best when a controversy comes into play.
SCORE: 5.4
Warm Top 6 Examples: 86,321 Total Clicks Mar 09 - Oct 09
Popularity
Activity
Freshness
DEMOGRAPHICS
Legal Cocaine Bars - Route 36 in La Paz Serves Snow (the Illegal Kind)
SCORE: 6.7
V. Hot 31,428 Clicks Pub: Aug 21, 09
Legal Cocaine Bars
Route 36 in La Paz Serves Snow (the Illegal Kind)
In other controversial news, the world’s first cocaine bar called Route 36 (yes, that cocaine) has opened in La Paz, Bolivia. As you might expect, Route 36 often changes addresses because of the controversial… [More]
Drug-Addled Acting - Robert Pattinson Tells GQ He Took Valium for “Twilight”
SCORE: 5.5
V. Hot 15,492 Clicks Pub: Mar 13, 09
Drug-Addled Acting
Robert Pattinson Tells GQ He Took Valium for “Twilight”
English actor Robert Pattinson will take the cover of the April 2009 issue of GQ Magazine. Captured by photographer Nathaniel Goldberg, the 22-year-old heartthrob, who plays a tortured teenage vampire… [More]
Drug Themed Nightclubs - Miami's “Opium” is Designed to be a Modern Day Opium Den
SCORE: 6.2
Hot 12,240 Clicks Pub: Jun 1, 09
Drug Themed Nightclubs
Miami's "Opium" is Designed to be a Modern Day Opium Den
You don't have to take opium in order to be transported into this opium den. The Miami club "Opium" is decorated with the great cabarets of Paris in mind and french decor floods the surroundings for a… [More]
Cocaine Dinnerware - 42-Piece Set Created From 45 Pounds of Blow for a Highfalutin' Dinner Party
SCORE: 5.4
Warm 10,484 Clicks Pub: Mar 21, 09
Cocaine Dinnerware
42-Piece Set Created From 45 Pounds of Blow for a Highfalutin' Dinner Party
This set of pretty blue plates, cups, pots and saucers, decorated with happy sunflowers might be the most expensive set of dinnerware every conceived. The dinnerware was actually made of compressed cocaine.… [More]
Controversial iPhone Apps - iSnort Mimics Process of Using Cocaine
SCORE: 5.4
Warm 10,393 Clicks Pub: May 3, 09
Controversial iPhone Apps
iSnort Mimics Process of Using Cocaine
This is nothing snort of wrong--I can see a lawsuit heading the way of the iSnort developers soon. iSnort is a bootleg iPhone application that replicates the process of using cocaine. Essentially it is… [More]
Doctor-Issued Party Drugs - Ecstasy Getting Rave Reviews by Veterans for PTSD
SCORE: 2.8
Mild 6,284 Clicks Pub: Mar 8, 09
Doctor-Issued Party Drugs
Ecstasy Getting Rave Reviews by Veterans for PTSD
A party drug is finding a new friend at the Department of Veterans Affairs. Psychiatrists are suggesting that ecstasy has been helpful to treat veterans suffering from post traumatic stress disorder (PTSD).… [More]