Advertising Agency Webguerillas GmbH in Munich, Germany put the 'mini' in minimalism with their latest campaign for car brand Mini Cooper that aired in May 2009.
This commercial features a simple black pen versus several inky markers. In the end, the plain simple pen wins out over the mass of ink-ridden marker corpses and the viewer discovers that the cat and mouse game has resulted in an inked representation of a Mini Cooper.
Implications - The average shopper is altogether immune to the cacophony of loud, bright and urgent commercials that appear everywhere -- from billboards to newspaper. As a result, modern consumers are much more receptive of concise, minimalist ads. Any business that operates a large-scale publicity campaign would genuinely benefit by looking toward simple advertising designs.
Stats for Simplistic Carvertising
Trending: Older & Mild
Research: 4,605 clicks in 355 w
Interest: 4 minutes
Concept: Simplistic Carvertising
Related: 55 examples / 42 photos
Segment: Neutral, 18-55
Comparison Set: 20 similar articles, including: hack my mini cooper, little luxury limos, and human powered mini cooper.
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