Mini Cooper's Commercial Puts the Mini in Minimalism

Advertising Agency Webguerillas GmbH in Munich, Germany put the ‘mini’ in minimalism with their latest campaign for car brand Mini Cooper that aired in May 2009.

This commercial features a simple black pen versus several inky markers. In the end, the plain simple pen wins out over the mass of ink-ridden marker corpses and the viewer discovers that the cat and mouse game has resulted in an inked representation of a Mini Cooper.

Implications - The average shopper is altogether immune to the cacophony of loud, bright and urgent commercials that appear everywhere -- from billboards to newspaper. As a result, modern consumers are much more receptive of concise, minimalist ads. Any business that operates a large-scale publicity campaign would genuinely benefit by looking toward simple advertising designs.