Web-Savvy Cooks Turn to Twecipes When They're in a Rut

By: Marissa Brassfield - Published: Jul 11, 2009 • References: twitter &
I learned a new word today—Twecipe, which is short for ‘Twitter recipe’ and is one of the newest ways in which time-crunched cooks use Twitter to find kitchen inspiration.

A Twitter search for the word ‘twecipe’ yields several pages of links to recipes. Twitter user @twecipe even sends you menu suggestions when you send an @ reply with the ingredients you have on hand in your kitchen.

An Associated Press article discussing Twecipes shares some of the pitfalls of microblogging recipes—namely, the limitations of writing out a whole recipe using just 140 characters. Here’s what famed chef Rick Bayless’ (@Rick_Bayless) recipe for salsa looks like:
Simple Guajillo Salsa:toast 2 clnd guajillos n med-ht oil 4 20-30 sec.Blend w 4 rstd tomatillos,3 rstd garlic,1/2c H20. Salt.

This condensed format certainly isn’t for every dish—the article points out that complicated cuisine like lobster Thermidor has far too many steps and ingredients to be disseminated on Twitter. But for time-crunched cooks who know their way around the kitchen and just need a little bit of inspiration, using Twecipes might just be the ticket. Stats for Crowdsourced Twitter Cookbooks Trending: Older & Chilly
Research: 2,606 clicks in 358 w
Interest: 4 minutes
Concept: Crowdsourced Twitter Cookbooks
Related: 62 examples / 48 photos
Segment: Females, 18-35
Comparison Set: 23 similar articles, including: disturbing cookbooks, digital cookbooks, and making food sexy.