Potential

$25k Gets You Hybrid Green

By: Bamboo Magazine - Published:   Updated: Jun 9 2011 • References: brightcove and gliving
Hybrid Technologies is greening standard vehicles by ripping out their powertrains and replacing them with electric components. Their pimped out lithium-ion powered Mini Cooper, which was taken for a test drive around NYC by Popular Mechanics, is one example. You can buy your own conversion kit for around $25,000, or wait for the day when Mini actually makes an electric option.

Implications - As the importance of creating eco-friendly products increases, corporations and brands are in a race to establish themselves as a company that is at the forefront of the "green" movement. This is effective for companies because it creates goodwill PR with the environmental groups, the media and eco-conscious consumers.