From Project Management Apps to Female Mentorship Platforms
Laura McQuarrie — March 28, 2015 — Marketing
Experimental new offerings, improvements to consumer engagement and increased convenience are some of the hallmarks of the top March 2015 business ideas.
From pop-up shipping container banks to being able to shop walls of stores that are coming soon, these are examples of brands bending over backwards to reach out to existing and prospective new customers. Rather than going the traditional route with flyers or ads, these initiatives incite curiosity and demand interaction.
In order to drum up new excitement with an established brand, Starbucks is a great example of a brand that has successfully introduced new, unexpected services. Over the last month, the chain has introduced a coffee subscription service, as well as the news that some of its locations will integrate a bar menu.
From pop-up shipping container banks to being able to shop walls of stores that are coming soon, these are examples of brands bending over backwards to reach out to existing and prospective new customers. Rather than going the traditional route with flyers or ads, these initiatives incite curiosity and demand interaction.
In order to drum up new excitement with an established brand, Starbucks is a great example of a brand that has successfully introduced new, unexpected services. Over the last month, the chain has introduced a coffee subscription service, as well as the news that some of its locations will integrate a bar menu.
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