The Oakley store design was the brainchild of Suyama Peterson Deuchi (exterior design) and Valerio (interior design). First created for the New York City store, this prototype was quickly adapted for locations nationwide.
The exterior facade was comprised of a series of fractured planes, as well as an obvious logo statement to attract the interest of shoppers and passers-by. The exterior complements the fast-paced, industrial environment of NYC's fifth avenue, where the store is located.
The interior features a display, designed by Moment Factory, of 27 LCD screens along the ceiling, offering a unique perspectives from shoppers the second they enter the store. Not only is it affixed to an interesting vantage point, the ceiling display also ensures the space is dynamic from every corner.