When looking for a job, it's common to expect the potential employee to be interviewed, but Craft is a job search site that flips this notion on its head. Before even applying for a job, Craft serves as a platform where people looking for a new position can scope out the best companies, as if they were able to "interview" these potential employers on qualifications like growth potential, organizational structure and commitment to social responsibility.
To start, Craft has you choose an industry, such as advertising, healthcare, travel or e-commerce. From there, search results can be filtered by location, size and company type. After narrowing down the results, only then does Craft present you with relevant openings in the company, making sure that the selections presented are appealing to you.
Key Themes Behind This Trend
- Job Filtering
- Craft's approach of allowing job seekers to filter and evaluate potential employers before applying disrupts the traditional job search process.
- Qualification Evaluation
- Craft's emphasis on evaluating companies based on criteria like growth potential and commitment to social responsibility presents an opportunity for disruptive innovation in recruitment and HR practices.
- Customized Candidate Experience
- Craft's personalized job search platform, which filters results based on individual preferences, opens up possibilities for disruptive innovation in delivering tailored candidate experiences.
Where This Applies
- Job Search Platforms
- The emergence of employer-filtering sites like Craft creates disruptive innovation opportunities for job search platforms to incorporate similar evaluation features into their offerings.
- Recruitment and HR
- Craft's approach highlights the potential for disruptive innovation in the recruitment and HR industry, encouraging companies to adopt more transparent and candidate-centric practices.
- Personalized Technology Solutions
- Craft's focus on customized job search experiences opens up disruptive innovation opportunities for technology solutions that can deliver personalized recommendations and insights to job seekers.
