The minimalist retail design of the Legrand Showroom straddles the boundary between exhibition and seminar space in a seamless way. First of all, the two spaces are divided by floor with the latter in the basement and the former on the ground floor. Yet even it is hard to distinguish the two minus the fact that the exhibition area does carry merchandise.
The fact that the minimalist retail space also features sculptural displays encourages this comparison. Designed by Golden Ratio, and located in Athens, Greece, the minimalist retail space incorporates warm wood elements throughout while the equipment helps direct circulation and key points including reception, meeting and show areas. Retail Design Blog notes, "Different heights and slopes create subsections aiming to organize the presentation of products. Showcases are placed in the east, so that each product is enhanced by its own unique way through the light, as a piece of jewel."