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Iconic Retro Portraits

Hipgnosis Portraits Chronicles the History of a Creative Agency

— February 19, 2015 — Fashion
Hipgnosis Portraits is a glossy coffee table tome from the creative agency, published by Thames & Hudson.

The high-profile firm is behind some pretty famous artwork, including the iconic sleeve for Pink Floyd's 'The Dark Side of the Moon.' This book serves as an opportunity for Hipgnosis to showcase some of its most prominent commissions alongside its lesser-known works.

The first half of the book, penned by co-founder Aubrey “Po” Powell, is dedicated to telling the story of the art, and how each work came to fruition. The rest is an exhaustive look at the designs of the legendary creative studio. The images are just as exciting and eclectic in the 21st century as they were back in the 1970s.
Trend Themes
1. Retro Nostalgia - There is a growing market for retro designs in various industries including fashion, home decor, and graphic design, presenting opportunities for companies to reimagine or revive classic designs.
2. Artistic Storytelling - There is a trend of consumers seeking out products that not only offer functional benefits but also tell a story, presenting opportunities for companies to incorporate storytelling into their branding and marketing efforts.
3. Coffee Table Books - There is a demand for visually stunning and informative coffee table books that showcase the history and work of companies in various industries, presenting opportunities for businesses to create books that serve as both marketing tools and sources of revenue.
Industry Implications
1. Music - Music companies can capitalize on the trend of retro nostalgia by reimagining classic album artwork or merchandise designs in a modern way to appeal to both nostalgic and younger audiences.
2. Advertising - Advertising agencies can incorporate artistic storytelling into their campaigns to create emotional connections with consumers and differentiate themselves from competitors.
3. Publishing - Publishing companies can create visually stunning coffee table books that showcase the history and work of various organizations, providing value to readers and serving as a source of revenue for the publisher.
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