The new reservation app from Adidas is a first in the world of footwear. Called Confirmation, the app allows shoe enthusiasts to call dibs on sneakers before they are officially available in store. Current methods for hyped up shoes usually involve lottery-based systems and confusing Twitter strategies which more often than not result in long lines, lost sales and disappointed fans.
With the Adidas collaboration with Kanye West launching soon, the footwear brand is clearly trying to get ahead of things with their reservation app. The Adidas Confirmation app will hopefully offer footwear fans a secure and intuitive way to gain access to limited edition sneakers. This will hopefully reduce wait times and crowd sizes while fans get their fair shot and instant confirmation of shoe availability.