The new reservation app from Adidas is a first in the world of footwear. Called Confirmation, the app allows shoe enthusiasts to call dibs on sneakers before they are officially available in store. Current methods for hyped up shoes usually involve lottery-based systems and confusing Twitter strategies which more often than not result in long lines, lost sales and disappointed fans.
With the Adidas collaboration with Kanye West launching soon, the footwear brand is clearly trying to get ahead of things with their reservation app. The Adidas Confirmation app will hopefully offer footwear fans a secure and intuitive way to gain access to limited edition sneakers. This will hopefully reduce wait times and crowd sizes while fans get their fair shot and instant confirmation of shoe availability.
Footwear Availability Apps
More Stats +/-
High Top Pawnbrokers
Hybrid E-Commerce Shops
Immersive Sports Stores
Boundary-Blending Retail Stores
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
Adidas's Confirmation is a Reservation App for Limited Edition Sneakers
- By: Alyson WyersFeb 4, 2015