Deodorants mimic facial skincare with actives and skin-enhancing ingredients
Trend - As more consumers prioritize full-body skincare, brands are taking note with hygiene products that contain beneficial ingredients and actives that enhance the skin. These deodorants are made to prevent sweating and odor, while also improving skin's health over time.
Insight - Consumers are prioritizing skincare as part of their overall health, and these habits no longer just encompass the skin on the face and neck. Now, more people are prioritizing the use of active ingredients in other areas of their body in order to achieve optimal health, and to enhance their self-care rituals.
Insight - Consumers are prioritizing skincare as part of their overall health, and these habits no longer just encompass the skin on the face and neck. Now, more people are prioritizing the use of active ingredients in other areas of their body in order to achieve optimal health, and to enhance their self-care rituals.
Workshop Question - Which adjacent industry could your brand take inspiration from?
Trend Themes
1. Body Skincare - Consumers prioritize full-body skincare while skincare products are no longer limited to the face and neck.
2. Active Ingredients - More people prioritize the use of active ingredients in their self-care rituals.
3. Clean Ingredients - Consumers are increasingly looking for hygiene products that are free from harmful chemicals and rely on naturally derived ingredients.
Industry Implications
1. Personal Hygiene - Brands can create innovative hygiene products that protect the skin while incorporating beneficial ingredients and actives.
2. Skincare - Skincare brands can expand their product lines to include full-body skincare, including deodorants with skin-enhancing ingredients.
3. Sustainable Packaging - Brands can appeal to eco-conscious consumers by using recycled and recyclable packaging for their hygiene products.
5 Featured, 45 Examples:
66,047 Total Clicks
Date Range:
Jul 20 — Aug 22
Trending:
Average
Consumer Insight Topics:
