Skincare serums now feature glow-enhancing ingredients
Trend - Skincare brands are merging makeup with skincare, with serums that are designed to improve the look of skin in both the long and short term. Illuminating serums are increasingly popular as more consumers opt for natural makeup looks and hybrid self-care options.
Insight - The ongoing pandemic has made more people focus on improving the health of their skin rather than covering it up, which has also changed how they apply makeup. A more natural finish on the skin has become increasingly popular as people wearing masks and spending a lot of time at home opt to focus more on their wellbeing than their appearance.
Insight - The ongoing pandemic has made more people focus on improving the health of their skin rather than covering it up, which has also changed how they apply makeup. A more natural finish on the skin has become increasingly popular as people wearing masks and spending a lot of time at home opt to focus more on their wellbeing than their appearance.
Workshop Question - How will your brand continue to adapt to consumers' changing lifestyles?
Trend Themes
1. Skincare-makeup Hybrid - Skincare brands are merging makeup with skincare, with serums that improve the look of skin in both the long and short term, offering disruptive innovation opportunities in the beauty industry.
2. Natural Makeup Look - With more people wearing masks and focusing on their wellbeing, a more natural finish on the skin has become popular, offering opportunities for innovative cosmetic products.
3. Encapsulated Pearl Serums - Encapsulated pearl serums that dissolve into the formula when dispensed are emerging as a key ingredient, offering innovation opportunities for beauty companies.
Industry Implications
1. Beauty and Personal Care - The beauty and personal care industry can use these trends to develop innovative products that cater to the needs of the consumers.
2. Skincare - Skincare companies should leverage these trends and come up with innovative products that offer long and short term benefits to the skin.
3. Cosmetics - Cosmetics companies can utilize these trends to create makeup products that merge with skincare to offer a more natural finish.
