The new Illuminating Eye Cream by contemporary beauty brand Laura Mercier is multi-functional in its brightening capacity. The product addresses an area that is of concern for many consumers and it "banishes the look of fine dry lines, puffiness, and under-eye darkness." Ideal as a primer and to be used prior to concealer application, the beauty offering is supercharged with Green Coffee Seed Oil for an energizing effect. The formula is enhanced with the introduction of Violet Pearl which is an ingredient with light-reflecting properties. This allows the cream to be extra capable of producing an immediate brightening effect.
Laura Mercier suggests that the Illuminating Eye Cream should be applied after skincare cleansing products, both in the mornings and evenings, for maximum results.
Image Credit: Laura Mercier
Why This Trend Is Growing
- Multi-functional Eye Creams
- Opportunity for beauty brands to combine various eye care benefits into one product.
- Green Beauty Skincare
- Opportunity for skincare companies to incorporate natural and sustainable ingredients like Green Coffee Seed Oil into their products.
- Instant Brightening Effects
- Opportunity for beauty brands to offer products with light-reflecting properties for an immediate brightening effect.
Industries Being Reshaped
- Beauty and Personal Care
- Opportunity for established beauty brands and new startups to innovate in their eye care product offerings.
- Natural and Sustainable Beauty
- Opportunity for skincare companies to tap into the growing demand for eco-friendly and natural beauty products.
- Cosmetics
- Opportunity for makeup brands to create complementary products, such as primers, that work in tandem with skincare products for maximum results.
